As a long type typesetter/graphic artist, I am with you 100% on that. Not many seem to know the correct use of the apostrophe. And don’t get me started on “there, their, they’re …”
That said, I wish you hadn’t pointed it out on the No-Jive - I never noticed on mine, and now I’ll never NOT notice!
Trouble is, I’m in the UK and eBay insists on adding fake import charges generally more than the cost of the yo-yo ('s I’m a journalist/author and dislike it too!)
seems like if we were going with convention, it might as well be “yo-yoes” a la tomatoes, potatoes, heroes, or buffaloes… i kinda find the apostrophe endearing in an old-timey kinda way.
that said, i also sometimes just forget and write “yo-yo’s” myself.
THAT said, i also eschew capitals, so…
I’m the 3rd Edward Haponik (my son is the 4th), although all of our middle names are different so not really.
When I was 7 my parents called me Ted so that I wouldn’t be confused w my dad. One day during a 1st grade dictation exercise I decided I didn’t like the shape of the capital T and erased it, spontaneously deciding to change my name to ed. I figured it’s MY name and it’s still different from my dad’s. My teacher took exception and said I couldn’t do that. I disagreed and kept doing it until she brought it up with my parents. They supported me and since then I’ve been ed Haponik.
In high school I fell in love with the poetry of another ed (e.e. cummings) and was fascinated by the visual landscape of his lower-case writing. I tried it out and I liked the way it made me read my own writing. I don’t care when my phone auto-corrects my caps, but left to my own devices I prefer the lower case.
No heads up, I emailed yo-yo expert, they had stock laying around that never got put up. There was like maybe 1 of each pockeht, a couple spectraply eh’s