the cars yes, but in the end they’re harder to push at their limits
this friend I have used to have an mx5 (miata in US), his time, on the nurburgring nordschleife was 8’46" for a lap which is fairly fast, and his mx5 was maybe like 5/6k euros tops, car and parts, it also had the standard 1.6 115hp engine.
then he bought a subaru impreza prodrive which is about 3 times the power, he couldn’t get faster than 9’20 ish
now he has an S2000, again, can’t get past the 9’ barrier
this is because it’s easier to push a mx5 to it’s limit, and pushing a 115hp car up to 100% ends up being faster and much easier than pushing a 300hp car to 20%
so yes, the car has more performance by itself, but it’s harder to use and require better skills, no doubt in the hands of a pro driver, the “better” car will be faster, but in the hands of an amateur yet fairly talented driver, the smaller car ends up being faster.
back on topic, there’s also a consumerism aspect to the yoyos, wether the manufacturer is aware of it or not
a high price is actually a sales argument because of the image it brings to the buyer, think Vuitton, Rolex and all luxury stuff, their price HAS TO be high in order to preserve the brand’s image, if a Vuitton wallet price would be calculated just the same as an ordinary wallet, they probably won’t sell as good as they’ll be much more common.