Why do yoyos like the bonfire, wooly marmot 2, puffin 2, etc., sell out super fast? They don’t perform as well as similarly priced Japanese yoyos, or many others. They use the same splash patterns over and over and charge $10 - $30 more for the better looking ones. Granted, their splashes look better than average, but that’s not saying much.
They all have the same organic/slight V cut shape. Their diameter to width ratio is always really low, when competitive models are moving in the other direction. It seems like they just tweak the weight/diameter/width specs a bit for each release, which releases occur more often than most companies of similar size, put out the same splash patterns plus maybe a couple new ones for $30 each, and they all sell out regardless.
What am I missing? Is a Wooly Marmot 2 better than the Positron 2, for instance? You would certainly think so given how they sell. Or are they just more “fun” because they have goofy parrots who like pizza and nostalgic wide organic shapes, etc.?