Well guys, I think there is a way that this could work. It’s much harder to do it with a yo-yo, but I was going to do it awhile back to promote yo-yo holders. I decided it would just be too involved for me to keep up with the project right now. It would have cost me too, but when you promote things, it costs sometimes to do it, so that wasn’t the problem. I just don’t have the time to organize it and make it happen. The idea, in my head, was this:
I was going to call it a “National Tour.” The point was that the holder travels all around the U.S.A, to locations of willing participants who want to try the holder out for a few days and then pass it on. It was going to be promotion for the holder, and an opportunity for people to try it out for free. The people who got the holder would take a photo with it, at some location in their hometown that would be “proof” the holder had been there. It would be a unique version of the holder too. Each place the holder had been would be documented on a map of the U.S. (with photo evidence from participants), as the holder travels to it’s final destination. When leather holders are used quite a bit, they get a really worn, soft look and feel. So, I enjoy seeing them get used, to see the wear on them. I would enjoy seeing that at the end.
The idea would have required anyone to return the holder to me, if there was some kind of maintenance issue needed during the journey. And, after handling it, I’d send the holder to the next location so it could continue on. Each person trying out the holder would be eligible to compete for a grand prize at the end of the tour (something big). There would be no prize if the journey isn’t completed. And, each person would be reimbursed for postage (flat fee via Paypal) for helping the holder along the journey ($5 per person). Estimated number of people involved, 25 minimum. So, it would cost me $125, plus the cost of the prizes involved. Very affordable promotion idea, without a doubt.
The idea never materialized because I don’t have the time to set it up. I first saw the idea on a forum for denim heads. They had a denim apron going around to different forum members. So, I believe the idea can work, if:
- The person organizing it wants to invest in the project the most.
- There is a geographical location set for the journey (solves many shipping/travel issues).
- It is worthwhile to promote something specific (it will cost you, so it should be worth it).
- There is a set number of dependable people involved (I mean really dependable too).
- You can keep people motivated (forum, social media, whatever) to want to see the yo-yo complete the journey.
- There is an incentive, prize or whatever, to motivate the item along it’s journey.
The idea the OP posted has value, but it has to be fleshed out to avoid pitfalls, and make it worth everyone’s while at the same time.