I’ve been having this same thought while trying to weed through newer stuff and companies that didn’t exist last time I was around.
I’ve had to decide just to focus on companies that I know have consistently delivered quality stuff over a long period of time otherwise I’d be overwhelmed by the amount of choices I have. That and refusing to consider products that cannot possibly be as much better than other yo-yos as their price is higher. I don’t care if your costs are higher because you make smaller runs or whatever, I’m going with the product that can justify its price.