Throwing out ideas (pun not intended). In promoting the Art of Yo!it would be good to define an audience. Then trying to figure out how you want to reach that audience.
Define an audience (new -young, new -old, returning old) / this would be useful for coming up with a strategy to reach more players.
I’d take a look at things / events that introduce people to yo-yos. If there are programs that come into schools what happens after the program leaves and the kids have bought yo-yos. What happens? Do the programs result in a continuing yo-yo community at the school? If not it might be a chance to re-tool the programs to continue building a community.
The Yo-Yo University in Oregon was an amazing thing to see in 2010 at the Chico Contest. There was a huge group from Oregon at the National Yo-Yo contest. I’m not sure how they set-up the program but this seemed to create a huge community of players.
Then reclaim National Yo-Yo Day and set-up a free yo-yo event. In the last few years it has been confused with National Donut Day which is a marketing ploy. There are some very loose historical roots in the idea of a National Donut day; however it always falls on a Friday to increase donut profits during the work week.
There are a lot of ways to bump up the information on National Yo-Yo day. We could draw up a press release and have every player contact their local newspaper with the press release and host an event in the community.
In spreading the word it can be as simple as yo-yoing in a line at the grocery store or branching out and creating events. I carry both fixed axles and non-responsive yo-yos. If there is someone who grew up with fixed axles I’ll share a bunch of fixed axle tricks and then demo something new. I’ll also keep sharing with only people who are interested.
This thread is an interesting one. What caused the 1962s yo-yo boom (45 million in yo-yos sold) or the 1990s boom?