I originally was going to post this in the World’s Contest and What the Winner Gets thread, but decided it would be better to make this a separate thread for discussion.
In the thread we spoke about how we can make a broader mass appeal and get more money flowing in the industry. One of those is finding ways of getting television, news papers, and other mass media involved. One mentioned how the X-Games really hyped up the alternative sports like Skate Boarding, Snow Boarding and more. YoYo’ing is starting to catch steam especially with some of the new break throughs with modern yoyo’ing. However, it has been over 10 years since the introduction of the bearing yoyo (my history is not that great) and while it has grown, it could go higher and a break through is needed.
Some may know that I own a production company and donate just a few things to the world competition. This year I have decided to go all out and do a large production that would retail for the corporate world for several thousand dollars. Yet, this is going to be donated for free or in lieu of maybe a couple of yo-yos. I do it because I love it and a way that I can give back to help. Actually, to be completely honest, I lose money because I pay for my technicians, gas, time, and so forth as this is my full time job and how I support my wife and 5 kids. So to take 4 days away from booking paying gigs to do a free gig, I’m actually losing money. But, I am excited to do it.
Now, I would love to get paid for doing this and travel around the country and world putting together amazing setups and designs for yoyo contests, but there is absolutely no way that anyone could pay for it in the current setup. It would be amazing is sponsored players got more than a cut but the companies sponsoring them were making enough money to pay for hotels, travel, and allow them to do this as a full time endeavor.
So, which brings us to how to help create this. One, we buy yo-yos and get more people involved. Yet, that is helping but not getting us over the edge. Things like the YoYo Factory Birdhouse tour was great. Things like the Shaqler group in Japan getting on TV shows helps. But what else can be done. I know if world’s was televised and could get sponsorships above just the brand yoyo companies it would help a ton. I know from starting to help with the Florida State Contest the when yoyo companies sponsor events it is usually in the form of yo-yos and not money. Which is why a lot of the contests look like they were put on by parents and friends…because most of them are. There isn’t away to make it worth while and profitable.
I’m beginning work on a side project that I am super excited about that could help push things forward as well, (will release more next year) but when talking to another industry insider it is going to be hard if the only thing yoyo companies can do is send a few yo-yos my way instead of financial means. But, if they were making a lot more, then the companies could spend a lot more. So we have to figure out how this all can work and grow.
Now sure, this is for companies like One Drop, YoYo Factory, Duncan, and YoYoJam among others to figure out, not really us, but that is what a community is about and maybe certain people with certain talents can come together and make something pretty amazing happen. I’m a great vision/idea person and have a talent for production. Studio42 is a sound engineer with great equipment willing to help and be apart of it. We have people who know what to do with video as you can tell with the documentary coming out and other videos produced. Maybe with the community coming together and all pitching in, we could be pioneers in something that people will enjoy for many years to come. Just some thoughts. Let’s get others in on this and see some brainstorming.