New in the package yoyos should theoretically be without any flaws or damages. Of course, that’s different than with axles being tuned and similar issues.
Option 1 is to contact the place of purchase for an exchange or refund. HOWEVER, if the seller is merely front-ending the sales and it’s actually being handled by a third-party vendor, then that request should be properly directed to the third party vendor. HOpefully this third party vendor is honoring all their agreed upon obligations or else it can cause a lot of problems for the reseller.
I had a Speed Dial come with a broken dial. It was promptly replaced. 1 email. YYE rocks!
I did this with a $20 yoyo. Sorry, I like my stuff fully working. If I put dings or scratches in it, I’ll suck it up. But out of the box bad? No, I’m not going to tolerate that.
Now, my dv888 has a couple of tiny ano flaws on it, purchased from YYE. Those do not bother me in the least. That’s my choice. But that isn’t damage.
Option 2, should the place of purchase not be responsive OR has otherwise said to do so, then the next step is to contact the manufacturer directly. Some places of purchase will actually recommend doing this with some brands. With Guitar Center, I bought a phantom power supply. 1 use and it was toast. I contacted Guitar Center, who pretty much didn’t want to deal with it and told me to send it to the manufacturer. The manufacturer said send it back to the place of purchase. Good thing I had a warranty contract. Guitar Center did handle this poorly, by sending me a refund of the purchase price. I really needed the phantom power unit. I got boned right before an event as a result. But this is a somewhat isolated incident.
Option 2 should be a second attempt, based on the point of sale either NOT responding or directing you to do so.
Option 3: Sure, you can always suck it up and live with it. Heck, it’s only a $50 yoyo, right? Why not a $15 plastic? Why not a $135 metal?