That was so long, I knew I’d better not hit the quote button. But, I swear, I can outdo you 
But, seriously…
As far as the trick videos, I think they are classics, and market worthy in their own right, as they are, and viewed for what they are. I watch a ton of old video for things, and not only am I entertained, but I become more of a fan of the subject as a result. Old video in this case is holding nothing back, as I see it. There has been new video, as stated, with the Ben Conde stuff, which was fantastic. It is an example of video not totally outsourced, because it is YYE produced as far as I am aware. Not only that, but in terms of video and the benefits for marketing, I wonder if anyone has seen the Yoyoexpert channel on Youtube and the thousands of subscribers. Has anyone seen the contest videos, and what seems like hundreds of them, under the YoyoExpert name? How about the tons not under the YYE name, where the logo appears. How about the few I’ve made with the logo. So, in short, there is always new video created by the site YoyoExpert, and beyond that promotes YYE, and the discussion here was about whether the “trick video” clicks would be worthy of the effort by Andre or anyone else…even the effort to outsource it. While I would not say they have “no” value, I think in the totality of the marketing scheme, and new video already being created (Mass States next month no doubt added), this is nowhere near a priority, and if it never happens…I’m okay with that.
As far as video being labor intensive, sure it is, and that cannot be disputed. Any quality videos made are labor intensive. Still photos are also labor intensive when you strive for quality. Much of the discussion here about a need for new video, is based on complaints about video quality, and lack of slow motion versions of tricks and so on. I have generated quite a bit of video over the years, and there is a lot of time consumption in setting up an adequate workspace, making sure light, camera setup, scene and sound are sufficient, then making a good take to begin with, doing any retakes as needed, viewing the raw footage, organizing what should be used, editing appropriately, adding in text, transitions, intros, outros, effect, adjusting sound volume and so on, and creating all this slow motion version people are requesting, then uploading the content. Then, if you don’t like it all, you start from square one. That is the short version. Now, that is hours of time on a short video, and while Andre would not likely do it all, it is staff time that might be better needed elsewhere. So, if the purpose of making new video is to better the quality, the time to generate these videos, even short ones, increases.
In terms of coming up with 52 better marketing strategies…I never said 52 marketing strategies, I said a list of 52 things to do. So the point was that this is not important. But, marketing-wise, it would be lower than that. I deem it totally unnecessry. A business is about efforts with far more than making video, which the site already has plenty of, on the site and on Youtube. In terms of checking inventory, working graphics for the site, listing new items in the store, updating the blog, dealing with forum issues, responding to customer service inquiries, corresponding with manufacturers, planning for Mass States or Triple Crown, traveling from city to city and deciding what product to take with you, dealing with staff concerns and employee issues, keeping up with the latest trends, updating Facebook, Twitter, Instagram or whatever, taking the contest van to the car wash or mechanic, dealing with site and server issues, talking to your accountant, talking to your attorney, mailing product to customers, I could go on and on. But, in terms of marketing, the point is, that this video idea is so far at the bottom of things to do, based on tons of YYE video already being available anyway, that it is not even worth entertaining in my eyes. Further, in a grand scheme of running a business and the list of things to do in general are concerned, hardly any chance of seeing it, unless it becomes terribly convenient. For example, if Ben Conde comes to town and he’s here a few days anyway, might be time to take advantage of his spare time and record some video. Then, you can take your time later and edit as time permits. Then, I could see you getting new trick video. But, without convenience being there, I definitely don’t see anyone planning this as a project on the to do list. But, we all know the decision is not mine, I just don’t see the point myself. Who am I anyway? 
In terms of breaking new ground and being on the cutting edge of everything or whatnot. The vision of the business is up to the owners of the business. We do not know what exactly that vision is, and what the plan is to get there. As stated before, YYE could cram marketing down our throats, but would it be the same YYE? Probably not. So, if new video creates this image, and creates that image, might be so, but it might not be what a business is trying to achieve. As a person running a business, instead of taking the easy road and mass creating new video online, we might want to think outside the box and network and promote other products or businesses that will inevitably grow our own business. I think in the age of Youtube, videos are great, but we already have video, as I stated, they have hundred and hundreds of YYE video. There is nothing new about doing new video, when they are already doing new video. So, perhaps they are on to different ideas, and this new trick video idea has to take a back seat…way back, or not make the agenda at all.
In an age when there are several sites dedicated to just “yo-yo tricks,” that are not yo-yo stores, why would YYE plan to make their own new videos to compete with sites that are not YYE competitors? This is a store, so if there was a store offering more than this site offers, things might change, but until then, I’d guess it will not get any sort of priority. YYE does not need to compete with the “other trick videos,” because no trick video source is outselling YYE, or even close to being in that realm. Therefore, this yo-yo site offers in general, what no other yo-yo site does, and that alone, sells itself. So, I agree video is good marketing for sure, but YYE already has video with links to YYE and the name YYE and the logo YYE, they have a ton of it already.
So, while the status quo is good in some areas and not in others, the same argument can be made about change made where it is not necessary. I have no problems with change, just think that in this area, it is not necessary. I think this petition is an example of that. Over a week later, not much for results…do you not agree? 
So, it is not about “defense,” merely addressing the various points being made. I don’t think anyone is really on the defense here. They are all really just opinions at the end of the day. You say yes, I say no, and then we raise more issues about why you say yes and I say no, and so the discussion goes. But, I have to admit that I’m surprised you would be reluctant to post here. The same is done to me when I post here, and I usually reply or abandon it if the discussion about it hits a dead end. Despite what either of us say, the end result of applying the idea is out of our control.