Amplified did the right thing by reaching out to the others to express this. I hope the other guys give it some more thought.
I disagree that the acronym means little, because I communicate using them quite often. So, there is only one YYF, there’s only one YYE, and right now, there’s only one ART too. If a Yo-Yo Express wanted to open up shop as YY/E, it would never be something I’d use. Maybe we’ll have Charles Lee’s Yo-Yo World, CLY/W. The acronym is not everything, but it certainly does seem to matter. The “ART” acronym thing seems small to some people because neither (ART, A/RT) company has been established as long as a YYE or YYF. But, if I was the guy who put work into a design under a brand name, and got all the way to retail with it, it certainly seems to deserve some serious consideration. Just my opinion.
When we run out of letters, the shorthand is considered to be accounted for, okay, so type everything else out the long way.
I bought 5 Shouts, so Amplified got a head start.