Great post! The old adage applies here “misery loves company”.
Thanks for this post and its good to know I’m not the only one feeling this way!
Both excellent responses. I guess the next question that needs to be asked is “Is there good hype?”
I would argue that yes there is. If it is backed with actual reasoning such as YoYo X is awesome because it played like such and such. Although I have no problem with hype around a just announced product where all I can see are the pics. I’ll admit, when I saw the first One Drop Format C: pics I was hooked. It just look bad@$$ with the exposed raw metal and the killer orange ano. On looks alone the hype was strong for me on that one. Then I got to play both it and the purple second proto and the hype grew stronger. But there it is, I can hype this yo-yo and give concrete examples why I think it is deserving of it.
As a fellow magician I feel the same way. There’s always a bunch of hype for the newest thing. I never pre order anything. Always wait for reviews. When I got into yoyoing I followed the same doctrine. Even though there isn’t pre ordering. I never look to get a yoyo as soon as it drops. I wait till a review comes out.
As far as hype goes well it seems necessary. If nothing was hyped and they only released the specs. Or didn’t use adjectives in descriptions. It would be hard(er) to sell. You guys do get that they’re trying to sell you stuff, right? They gotta eat too. I’m not saying you should just take their word for it either. It’s the consumers responsibility to buy something that fits their preferences. Be smart. Do your research. Don’t complain about impulse buys. If your not sure about something wait awhile. Ask a friend about it. Make a thread. Ask questions. Wait for a review. If you feel uninformed after a purchase your doing something wrong.
Kinda late to the party, but to me hype is a good thing.
Products do not get hype out of thin air, companies invest their resources to market their yoyos as best as they can.
Not only did they spend the money making the yoyo, they also need to spend their money (time is money) marketing with interesting pictures, videos, contests, sending their new yoyo to places players can try them, and getting the word out.
Of course, the bigger the user base of a brand is, the faster it will pass from mouth to mouth.
Marketing is part of our life, and it’s pretty much founded on lies. You just need to learn to discern the good from the bad, not only when it comes to yoyos, but with everything in life.
The bigger the hype on a yoyo, the better the company marketed it.
It’s part of the experience, it’s part of life. If you’re not allowed to get excited with something you’re going to buy, where’s the fun?
If people didn’t ‘hype’ yoyos, I would not know about many of them and would have never experienced them. I’m thankful that people share what they like, because I find some people share similar taste, so I like to see what they think about it. I’ve personally never felt deceived after making a purchase out of 30+ high end metals, so it seems a little strange to me to hear that people felt like a yoyo performed that poorly.
I dont actually mind hype hype and marketing that much, but what does annoy me is when people exaggerate how good a yoyo plays just because its a CLYW or Onedrop. Dont get me wrong, most of their yoyos are amazing. People will always recommened a hyped brand over a smaller one, and that does annoy me, but it doesnt mean its a bad thing, it just drives me nuts.
For every new release that is properly promoted to a limited market base there are plenty of people who had no intention of buying it anyway who will complain about the “hype”.
For every yoyo company that actually starts making money there are piles of kids who know nothing about business to call them “sellouts”.
Newton’s Law of Motion states “When one body exerts a force on a second body, the second body simultaneously exerts a force equal in magnitude and opposite in direction to that of the first body.”
Internet’s Law of Everything states “Nothing good in this world can happen without someone complaining about it.”
I wouldn’t worry too much about it. It’ll never end, but on a lighter note it’ll never matter, either. 
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There is a fine line between hype and marketing. The negativity comes from outright deceptive or exaggerated marketing of an mediocre or inferior throw. When many voices (mostly the same ones) all chime in with the “oh, that throw is so amazing” on any release from their favorite manufacturer; we all start to be a bit jaded when the actual yoyo turns out to be something other than “amazing”.
How then, should we greet the next “oh, that yoyo from XXX is just SOOO amazing” …?
Whilst this is a reasonable analogy with classical mechanics, similar laws of angular momenta suggest there’s an awful lot of spin.
This was really just a joke but it seemed kind of appropriate in this context.
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CRAZY HYPE!!!
Thats a horrible word! Go to your room!
Hype isnt a real word. To avoid arguments i shall deny its existence!
I’m going to my room and I will YOYO.
(histerical laugh) HAHAHAHAHA.
;D
Toilet paper… New cars… Shoes…fast food… Weight loss products… Acne care products… Sleep number mattresses… Cell phones… Laptops… Tablets…vacuum cleaners…clothes soap…power drinks…and just about everything you can think of, is Hyped. Swiffer cleans your floor. Lysol freshens the Air. New movies are hyped. There are movies that cost 150 million dollars to make and the marketing might cost 100 million dollars in trying to get people into the Shows.
Don’t look now, but few products are ‘not’ hyped.
Why people get bent out of shape about yoyo hyping, is most interesting to me.
To me, hype is just about as amusing as Infomercials. I actually find infomercials entertaining. Knives that cut through almost anything. Stain removers that can dissolve Kryptonite catsup spots from Supermans’ cape. Oxyclean! Exercise machines that get you in shape in only 10 mimutes a day. Mike Diamond, the smell good plumber. Blenders that will grind up anything and turn it into something delicious and healthy. Super distance golf balls. Greek yogurts.
What, isn’t Hyped?
New delicious Minute Maid lemonade drink with new and even more improved lemon like flavor!(contains no actual lemon juice).
New and improved products. Now larger. Now faster working. New comfort grip handle. Now without trans fat? Now available again, New Twinkies with even longer shelf life.
Hype is everywhere and about pretty much anything that is for sale, whether you : drive it, eat it, wear it, sleep on it, sit on it, or throw it.
Hype is not the problem.
Letting hype control your decisions is the problem.
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OH MY GOSH!!! So hype is a dirty word now? Yikes, that means that I can’t say hype ever again!
OH MY GOSH, again!!! Gentry wore a shirt that said “hype.” during his Worlds 2012 finals freestyle! I don’t like it when people use bad words…CAN HE STILL BE MY FAVORITE THROWER??? But wait a second…there is hope…maybe it wasn’t a dirty word back then…
BUT NO! I don’t care if you think that it is a dirty word! I think that it is a perfectly clean word!
Actually I very rarely said hype before anyway…
But still.
LOL, that was fun to write.