I have been curious about this for a little while now. Why is it that we are treating any sort of hype over an impending release as if it is a horrible thing? I have noticed in the last couple of weeks that any excitement about a high profile release is met with derision by members of the community. It is as if we are now all becoming hipsters who cannot accept that the companies we were throwing before they made it big are now suddenly all hype and not the amazing companies we thought they were before they hit it big. Surely companies like General Yo, CLYW, and One Drop have earned the excitement from the community due to their stellar line ups.
On a side note, those who say hype for some companies killed other companies I call BS on that. I don’t know why companies like SPYY fell but it wasn’t lack of hype. I knew many that followed them loyally.