Hey all :). So my girlfriend and I had quite a few problems with the way the mystery boxes were run this year, and in my understanding they’ve been run in previous years.
We both felt very strongly that it wasn’t respectful of our time. I was to sit at the computer for four hours to wait for a countdown that could come at any time. I ended up getting one, but it was quite a hassle. I feel that there are far better ways of doing the box’s that would respect the customers more and still fulfill the same purpose as the current system. I’m not sure exactly what that purpose is but I’m going to try to figure it out. If YYE could post with the exact purpose that would be great!
So purpose one seems to be random. Who gets the box’s are the people who happen to be at the computer at the countdown time/the people who manage to get one before the small stock vanishes.
The second purpose I see is to have the people who are committed getting one. This could also be viewed as the people with free time getting one. The people who sit there for four hours waiting mostly get one. Except it’s my understanding that some people did this and still failed. So no matter which purpose there was both elements of commitment and luck that got you a box.
Now onto other options that will still fulfill both purposes but be, in my opinion, better.
Fulfilling just the first purpose, randomness. Have a lottery! Have an entry time of a couple days and have a random draw of who gets them. You enter your credit card info and they charge you if you win, plain and simple
In fulfilling just the second purpose, the current system actually does that quite will, although there is still an element of luck no matter what as I said. If they really wanted it to be all commitment it would look a lot more like: “we’ll post the countdown for all the box’s in the next three days between 10AM and 10PM and you don’t know when. Watch for it!” I don’t approve at all of the system they used this year and certainly not of this system.
If they’d like to fulfill both commitment and luck, which makes sense. They could do something a lot more time respect friendly. Perhaps a lottery that you can only enter for a random ten or fifteen minutes every hour, and you can get one entry of yourself in the lottery every hour. The people who are more committed would get more chances in the lottery and the people who aren’t/don’t have as much free time would still stand a chance.
I personally vote for a straight up lottery, but I do like the last option as well.
If anyone would enlighten me as to the systems they used in past years that would be great!
Let me know what you all think and YYE if you see this post please respond with the actual purpose you had for the marketing technique you used this year. Thank you all!
P.S. YYE you are an amazing business, one of the best I’ve ever encountered and please know that my negative opinion of this years mystery box system has not impacted my positive image of your company in any way. Keep doing what you’re doing!!!