BRICC by A-rt x At Design Lab
Diameter：55.8mm
Width：41.0mm
Weight：63.5g
Bearing：Double V-shape 10-ball bearing
Response：Silky Pad compatible with CLYW/A-rt
Coating：Vintage Coating
Inside Out - The Hidden Duality -
In the history of yoyo design, the “Double Rim” structure has long existed as an iconic design element, known for creating a distinct, “floaty” feeling. Several legendary masterpieces, beloved by many players, have adopted this structure.
In recent times, driven by the anticipation of that unique feel, the double rim has even become a design symbol in itself.
BRICC turns this philosophy literally Inside Out.
The structure of BRICC consists of a central aluminum core and an outer plastic wing. The true core of its design is hidden precisely at this unseen interface.
This is a “Double ‘Double Rim’” structure, where meticulously designed “double rims” are integrated into both the aluminum body and the plastic wing.
As these two rims interlock with precision on the inside, they add that distinct floatiness of historical masterpieces to the inherently soft feel of the POM wings, recreating and elevating it into BRICC’s unique signature.
It is not a visible, superficial design element, but rather a core structure deliberately hidden and sublimated on the inside to generate the feeling.
The “Inside Out” embodied by BRICC is not just a slogan—it is the design philosophy itself.
Inside Out - Redefining Structure and Values -
Inside BRICC lies a quiet story told from the reverse side.
Its construction turns the logic that once inspired MoNo —the legendary YoYoJam completely inside out.
In the 2000s, yo-yos were built with plastic centers and metal rims, engineered to maximize spin time and stability — the so-called “golden ratio” of competition.
It was an era when reaching the top defined value itself.
But time has changed.
Yo-yoing has shifted from competition to culture,
from the pursuit of the summit to the rhythm of everyday life.
BRICC embodies that cultural shift.
With a metal core wrapped in plastic, it literally turns the established structure inside out.
Yet this is not a technical experiment — it is a quiet exposure of what matters most.
It chooses feeling over function, experience over numbers.
Through this inversion of expectation, A-rt and At Design Lab together uncovered
a new definition of casual design — design as emotion made visible.
Shape Design : MoNo
MoNo embodies At Design Lab’s philosophy of
“one design, multiple sizes—to enjoy the differences.”
“From collection to selection”—a series meant not to display variations,
but to let players choose the expression that fits their rhythm.
Its design language draws from a deep respect for the CLYW Peak
and weight distribution inspired by the YoYoJam Hitman.
The goal was to combine the controllability of a classical high-wall
with the stability of a modern profile.
This foundation carried into BRICC, which inherits MoNo’s soft-rounded high-wall silhouette as the basis of its form.
Face Design : Diptych
A-rt’s Diptych is an emblematic model,
known for its gentle domed face and organic, flowing lines.
BRICC directly inherits this face design.
A-rt shared the original drawings,
and At Design Lab refined the overall balance, following the curvature with care.
What emerged was an understanding built not through words,
but through an exchange of sketches and silent trust.
BRICC was not shaped by one side alone—
it was born from the dialogue itself,
from the relationship that took form through mutual creation.
The Art of Inside out
The creation of BRICC was never merely about making a yo-yo.
It was an attempt to turn the very idea of beauty inside out.
When we shifted the center of value beyond function and efficiency,
design became an act of quiet revelation —
an artistic experiment in exposure.
Through the form of BRICC,
we gently turned the logic of perfection inside out,
revealing meanings that had always remained unseen.
It was not nostalgia,
but a quiet resistance toward the future —
a small proof that beauty often hides on the reverse side of reason.
And within that silent inversion
resides everything At Design Lab has always longed to express.