If you had $20,000 to make yo-yo more popular in the future, how would you spend it?

[codinghorror]

This is what I am thinking. I highly recommend clicking or tapping the title of this quote to expand it ↓ in full as well

@unklesteve

What we need right now is for all these tiny companies to work towards creating new players, instead of just capitalizing on a market that someone else created for them. Anyone can make yoyos, what we need are companies to make players.

Though there is a middle path here, to turn more players into collectors — ultimately there do need to be more players.