I believe when speaking of the future, we must involve… the children. Because, apparently, as I’ve been informed in at least one wildly popular pop song, they are the future?
(I’m skeptical, personally. Given the increase in human longevity over the last 50 years and the way power and wealth are so concentrated in the world now, I think old people might in fact be our real future?)
So one thing you could do with that $20k is specifically sponsor young players to travel to nationals or worlds? The idea is their peers would see it and eventually spread the word amongst… you know… the utes.
Another idea is to just buy a lot of starter yo-yos and seed programs that reach younger kids with toys, and some percent of those could go on to retain a longer interest.