This is exactly why I stopped watching the news years ago. Drama and Crisis sell. So that is all they show now. The juiciest spin on the thing, not the truth.
There is SO MUCH GOOD going on in the local community! But none of it gets attention. Anxiety and Fear sell. Heart Warming does not.
Capitalizing on Fear:
The idea behind “anxiety sells” is that by highlighting potential problems or dangers, businesses can increase sales by making people feel like they need a product or service to address those anxieties.
Examples in Marketing:
Media: News outlets and social media often focus on negative or alarming stories to generate engagement and clicks, as fear and anxiety can be highly compelling.
Advertising: Advertisements may use scare tactics or highlight potential problems to convince people that they need a specific product or service to protect themselves or their loved ones.
Political Campaigns: Politicians may use fear-mongering tactics to gain support by highlighting perceived threats or problems that their opponents will supposedly fail to address.
Another issue I have with the news is the paid advertisements from the Pharmaceutical companies. There is no way they are going to do a “Investigation” on a Company paying them. I feel it is a get out of jail free card for them.