Hello forum members!
I figure I would start a thread regarding Dreamcraft to help keep everyone updated since I know many likely do not use other forms of social media.
I started working on the brand sometime during the Pandemic 2019-2020.
All of the artwork, the yo-yo design, blender renders, packaging, etc is done by me, the logo and font are also hand drawn by me. If I could, I would manufacture the yo-yos myself too. The backend is ran by my Brother and his Wife who put their faith and trust in me and my dream. This allows me to focus on all the other stuff regarding the brand.
The design of the yo-yo was simple - I had wanted to design a modern version of the Free Rider for a long time and felt like nothing modern fit the bill so I took it upon myself to design what I describe as a resurrection on this specific design. I took influence from other notable designs, like the Parlay, YWET, MMC, FH1, Metal Zero, 2WEI and others.
Asora Test-Type ver. 01 was our first release which I quietly dropped without telling anyone. I just believed that people would find their way to it, or it to them. Thankfully, the first drop sold out thanks in large part due to @DJReAxion (Brian) posting beautiful pics of it here on the forums.
Every yoyo came with a pin, some stickers, a “Stats Card” which doubles as an ID/verification Card, and two strings. One is made by me with my own blend of Nylon/Poly. Lastly, a small velvet pouch.
After that release, I learned a lot about packaging and shipping, running a company, etc… then dropped the second version of Asora which utilized Side-Effects. These two identical models allowed me to test different design aspects on the same design to really narrow down what was better for the design - primarily being Tapped Axle durability, and the size of the response (19mm vs. 21mm) and very slight weight distribution changes. They are essentially the same yoyo with different axle designs - a bit of an ode to Anti-Yo’s YWET or the Bassline from 3YO3 while having valid reason behind the designs.
Both versions allow for FH1 caps to work and do not require you to take apart the yoyo to remove the caps. Usually a fingernail, pick/pin/needle, or knife edge can pop them out with no problem. One of the goals with this yoyo was to make the modular ability of removing and putting caps on really easy so that you didn’t have to have any extra tools to remove the caps while you were out and about.
I designed a simple “Power stone” look to an Ultra Light side-effect which is simply a resin sticker I made. A lot of these design queues are throwbacks or odes to things from the era of 2002-2008.
A big goal for this design was to simply update an older design (Free Rider), giving it the minimum amount of extra boost in modern performance and quality inside the same exact package as a FreeRider. Frankly, the Free Rider is not able to handle a lot of modern stuff due to it’s design. I think they’re kind of hard to come across, and they’re usually fetching a higher price tag. They utilize a 6mm axle and are very prone to vibing after some dings. But I think this sort of yo-yo should be experienced by more people, I think it deserves a spot in the sun alongside other designs we love so much.
Both Asora versions were small 30 unit runs and were my way of easing myself into running and operating a business. I had never done anything like this before. These two drops helped build the confidence I needed and allowed me to gain feedback from people to really nail the final version of the design that I’m working on. Sincerely, thank you to everyone who sent me a message or gave any feedback. I was floored by the responses and am so blessed to be apart of this community. Thank you.
The second release of Asora included the same as previous but with some improvements to the stats card along with a new pin design.
If you do ever order a yo-yo, feel free to mention your favorite comic book character or pokemon, etc… in the notes or message me on here, or instagram. I love doing sketches for people, it’s simply good practice for me. Even if you don’t, expect some sort of sketch. Dreamcraft is very much an artistic expression for myself.
I want to create the brush that the painter uses to paint their artwork. The painter being you, the player, expressing yourself through this amazing “toy” we all love.
Thank you to everyone who picked up a throw from me. I’m still learning so much every day, so thank you for everyone who took a chance on me.
blog posts are here if you want to read more.
Sincerely,
Suspense (Nobotik) 
your videos are always a joy for me to watch! So the feeling is mutual 
thank you! I’m glad people are enjoying the art I’m trying to create for the company
you’re too kind!! I definitely want to do my best in every aspect of the brand! So thank you 