I love the pale pink Sochi too haha
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AlphaLine is my #1 favorite string. Someone please tell me if I should stock up. 
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You could reach out to Jeremy to find out probably, I hear he has great communication
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I really appreciated Smashing Yoyo Co for a while. Some really fun designs in the Poppet, Monocle, and Spectacle. Heres a few of my favorites
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I’m curious if what you saw included the clothing category, which I just noticed for the first time:
Mosake is a brand from Markmont. where he and his collaborators share their distillations from decades in the design industry.
From what I know Sochi,JulyYoyo,Topyo Jigun/LEP/Yoyobox are managed by the same owner/partnership in both Japan and China. I could be wrong though. Many of the best Asian-Pacific talent have sponsors and signature products through this connection. In Asia, there is anti-association bias if you look at the retail stores, an what they carry and don’t carry in their products. Magicyoyo is definitely getting a cold shoulder treatment from the smaller boutique stores but not those e-commerce giants.. There is allot of Asian brands that will likely not see the light of day in the US sold here. It’s really very strange but it’s possible to order if you know who can get you what your looking for.