Today’s yo-yo market is a playground of cutting-edge models for pros and collectors, alongside affordable, easy-to-use options—a far cry from the simpler days when we first picked up a yo-yo 20 years ago. Yet for newcomers, this dazzling array can sometimes feel overwhelming, leaving you wondering which one to choose. #UNBRANDED wanted to create a straightforward entry point—a yo-yo that feels just right. We intentionally keep our design simple by stripping away flashy decorations and over-the-top packaging, focusing instead on clarity, quality, price, and ease of use. Our product stands as a timeless, no-frills option, respecting the classic yo-yo experience of “this is the one” or “it has to be this one,” while opening up new, more accessible choices for everyone—from beginners to seasoned enthusiasts.
But #UNBRANDED isn’t just about selling yo-yos. It’s about building a community and culture that spans generations, carried forward through the power of the hashtag. We envision a future where people connect beyond trends and labels, bridging generations and experiences through the simple joy of yo-yoing.
#UNBRANDED visualizes a yo-yo’s performance using four indicators: Spinning Force, Controllability, Stability, and Feel, allowing you to find the yo-yo that suits your personal taste. It’s important to note that higher numbers don’t necessarily mean better performance. For instance, a yo-yo that spins exceptionally well might feel a bit less maneuverable, and a smooth yo-yo might be perceived as having less spinning force. Each yo-yo is crafted with its own unique personality. Discover your favorites through #UNBRANDED yo-yos.
A full-size Step Round yo-yo that pursues a standard balance within the #UNBRANDED lineup.
The body is as thin as possible, while the rim is as thick as possible. With an aggressive design comparable to titanium yo-yos, it achieves an otherworldly balance that combines the maneuverability of a monometal yo-yo with the spinning power of a bimetal yo-yo.
