Are you even tying to understand? Let me show some figures to see if you are.
Injection molded plastic
$20,000 start up fee
$4 per yoyo (Its’ share of the start up burden)
$0.35 per half
$0.50 for everything else
Lets say he does 5,000 total
4+.35+.35+.5=5.2 $5.20 per unit to manufacture. Chris would probably double that ($10.40), then YYE might double that.
All in all, $20.80. That seems much more on target. Lets also do some other numbers with our hypothetical figures:
Chris would make $26,000. It would take all units to regain the initial start up cost. However, that is factored into the cost of the yoyo, so any profit you calculate is pure profit. If he sold the first 1,000 direct, he would make $15,600 the moment he sold the thousandth.
On to metal yoyos
For the sake of simplicity, I wont factor in set up cost.
$18 for machining (Both halves. And here alone the cost is much more than that of the Yeti. And, it isn’t a variable based on the number produced.)
$10-$20 for anodizing (Actually, we should keep that as a constant, so $15)
$0.75 for box, stickers, and guts.
Would be priced at $67.50 wholesale (Again based on a 200% markup)
YYE would sell it for $135
Now do you understand?
Also, yes, I expect Chris to be able to move similar amounts of units as YYJ YYF, Duncan and others, so long as they are priced competitively. One last thing before I leave this thread completely, I never said the Yeti didn’t look good , play good, was understable or anything of the sorts. I only said it was priced very high.
EDIT I am not “anti-CLYW,” I just don’t feel like the yoyo’s perform at their price point. In fact, I like most of them, I just wouldn’t pay retail for them (And I’ve saving my money for something else).