I TITANIUM and I ALUMINUM
Diameter：55mm
Width：44mm
Weight：62g
Bearing：Double V-shape 10-ball bearing
Response：Silky Pad compatible with CLYW/A-rt
Why do we yoyo ?
Our new exploration at At Design Lab began with this simple, yet essential question. We believe the answer connects to a deep-seated insight within the hearts of modern people.
The persona we adopt at work, the one we have at home, the one we show our friends. Day by day, we live our lives fulfilling the various roles required of us by society.
But in the midst of this daily life, there are moments that arrive unexpectedly—a time and space for ourselves, undisturbed by anyone.
In that quiet space, through the medium of a yoyo, we face our true selves.
Sometimes, we feel a tangible sense of our own growth. At other times, we simply converse with our inner self.
We came to see the yoyo as a partner for those of us living in this modern age.
The Design philosophy of “I”
Just as we fulfill various roles in our daily lives, a yoyo also fulfills various roles. “I” is a model that deeply embraces this essential value of the yoyo, created with two different materials in the exact same shape.
It is a new concept: a “dialogue with the self,” where you choose your partner for conversation based on your state of mind and the feeling you seek in that moment.
I TITANIUM
For the “Challenger” within you, who seeks to draw out the yoyo’s fundamental performance to its absolute limit and hone your skills. The rigid, luxurious feel of titanium will support your growth, bringing with it supreme focus and a tangible sense of accomplishment the moment you land a trick.
I ALUMINUM
For those moments when you wish to gently interact with your yoyo and spend time clearing your mind. The soft, mild feel of aluminum gently accepts you, inviting you into a calm state of flow where your thoughts seem to melt away.
Inheriting an Iconic Design
“I” inherits the iconic hub coloring and groove design of the BSP. However, its structure is modernized. In the original, the hub itself played the role of the axle, but in “I,” we have updated it to a modern cap structure without compromising the design’s integrity. Titanium has a high specific gravity, and if we had kept the original structure, the center would have become too heavy, spoiling the comfortable playfeel. We therefore adopted a hollow hub structure, maintaining the iconic appearance while appropriately distributing weight to the center. The result is a curiously pleasant feeling, allowing you to faintly sense the unique floatiness characteristic of a hollow structure.
Beautiful Flat-rim Shape
The flat rim structure, passed down from the BSP/Kuntosh, is a timeless and perfected design for efficiently generating spin power. With “I,” we have maximized this shape’s potential, securing ample spin power and stability within a modern, lightweight 62g body. Titanium and aluminum. It is not a question of which is superior. Our goal was for you to feel and enjoy the unique character of each material with your own heart, here in the present day.
Signature coating
Beyond its stylish color options, the distinctive surface treatment of our classic models left a lasting impression. With the I series, we analyzed these coatings and developed two finishes—Smooth Ultimatte and Vintage—to perfectly capture the high-end matte look and smooth touch that appeals to collectors.
