Crucial has some information about it on an instagram post https://www.instagram.com/p/DOd8MQTk-fY/?igsh=MXc2ZXR5dTUwNXZ3OA==
To be fair they are using quite a bit of filament for these - given their size and all. The time to print it in multi color layers also adds to the cost. Whether or not it’s worth $100 is up to each individual.
I do feel it’s a bit steep, but Crucial have always been a little more on the higher budget. It’s a brand that has a premium tag from the get-go. All of their stuff is awesome though and most of it is worth the asking price.
Even with their large markups in price, it still isn’t going past a few dollars per unit for the filament, electricity, and reused turned guts. The multicolor is in stacked layers, so it isn’t really using up a lot more resources per unit. Even for both TP and Crucial level heightened prices, the $100 price point is a bit absurd. Given that it’s 3D printed, it also bears a lot of strength and durability issues, so I’m not too sure on the “premium” nature