I’m not anti-video game. I own quite a bit of gaming hardware and my kids also play it. One just busted her Nintendo DS, I’m rather angry about that but that’s an issue not for here.
With video games, you can get up and “moving” faster. Granted, in some games, there’s a learning curve and it takes a while to master it. I get it. I’ve been there.
However, in my case, having success with a skill toy is a far better sense of accomplishment than over a video game. You show someone you can “do this” in a video game and it’s like “OK… and the purpose of that was?”, because it’s a game. It lacks the same weight.
Take a skill toy. You’re actually getting up and doing something, something amazing that involves more movement than one’s butt planted on a sofa and motor skills beyond rapid thumb movements.
I get it. Parents these days are busy. I know I am. I’m trying to raise 4 kids while trying to keep my formerly successful consulting business afloat. It’s hard to deal with time sensitive requests for tech support when the kids all want to beat the crap out of each other and/or have a screaming contest. We buy them toys that blink and flash and beep and talk to instant entertain them. We plant them in front of the TV for movies or programming. I admit to being guilty of some of this, which is in part why I am going with skill toys and many other classics.
I’m sick of batteries in toys. It seems we can’t buy a toy these days without batteries needing to be involved. The toys practically play themselves. Imagination is dwindling over the general population.
The yoyo, among other toys, is an amazing toy, limited only by one’s own creativity and willingness to put in an effort. The same is true regarding many other skill toys. The Cube is a bit different, because while the imagination portion is reduced, it does encourage logic, looking ahead and planning, coupled with motor skills for those work on their speed game. Juggling has nearly endless varieties and you can always bump up the objects to increase the challenge and variation. These toys engage the brain more. Kendama is the “hot” skill toy right now. I got one, I need a better one. It’s more variation on the skill toy game.
Onto another favorite topic: Lego. Make your own toys!! A more durable version of building blocks, since they won’t necessarily come part. Of course, Lego isn’t the only game in town. There are other building toys, such as K’Nex, which is fortunately compatible with Lego. Tinker Toys and Lincoln Logs are other classic toys that kids “back in the day” grew up with.
Our societal shifts due to many issues have pushed us away from things like the yoyo. With the economy, we have to work harder to keep our jobs, and employers are being less and less understanding of people having things like pets, relationships and children. Our world has become too fast paced. We want it now! We also want it cheap, and so we outsource to drive down costs, but then we end up with cheap crap that breaks, which is a whole other arena: the disposable society. We want to be entertained now, we want satisfaction now, and we want it fast and cheap, because that’s where society has evolved to these days for most of the world.
We’ve shown how video games can easily exceed yoyos as far as “cost of hobby”. Again, I’m not knocking video games. I’m thinking though I’ve spend more on yoyos than video games, but I’ve also done a lot of shopping around of stuff to get the best prices I could. We give the games to our kids, or we get the games for ourselves, or kids request the games as gifts, and it’s done. Instant entertainment. And I’m no better. I can simply vegetate for a bit playing Nintendogs or Animal Crossing Wild World on my Nintendo DS, or play something on my older Game Boy devices(advanced, Color, Pocket, Pocket Light, Play It Loud or Original), or fire up the GameCube(sorry, no Wii, I haven’upgraded yet) or some other device. I actually kind of have an urge to pull out the Virtual Boy, as I really liked the Tennis game on that one. The 3D Tetris is a butt-kicker.
I think many of us “older” people forgot about the yoyo. I nearly did. I guess it’s good it re-surfaced.
I also think that because WE(those who do play with yoyos) have collectively FAILED to promote the hobby and sport, and similarly, the hobby and sport has FAILED us right back, it’s hard to get this in front of the eyes of the masses. We do contests in public places, and honestly, to US, the throwers, we are having a fantastic time. For the vast majority of those passing though the malls we hold contests in, we’re annoying shop owners and bothering shoppers. We do turn a few heads here and there, but sadly, we’re not holding the interests of the majority. We do catch the attention of a few, of any age. Despite all the amazing yoyos being made, and the new start-up companies making amazing stuff, I am frankly surprised at the number of people taking the risks. But, at the same time, most aren’t doing this to support their families, it’s just another outlet of expression, creativity and business.
I’m old by the standards here. 40. I’ll be 41 in 18 day. I really got into this at 39. Yeah, welcome to my midlife crisis. Most guys get a muscle car or do some very inappropriate relationship behaviors. What do I do? I buy toys. Seems I can’t get anything done right. But, through age, I have memories, at least while they last. I remember seeing the Smothers Brothers reruns and specials broadcast on TV. I’d see the yoyo being played on TV. I saw Duncan commercials. I got a yoyo in 1978 when it was the hot toy for boys that year. I was 7 then, and my parents could at least throw and gravity pull it back, however, I was failed to be shown this all so critical throw, and so my start in yoyo was an utter failure. I remember earlier than that, when I still lived in San Francisco, within walking distance of Golden Gate Park and the Bandshell where BAC is held, seeing “big kids” playing with the yoyo and doing simple stuff I can do now, but back then was just absolutely amazing. However, that’s not what I want to do, whine about my childhood. I also remember seeing the YYF Fast 201 commercials on TV a couple of times.
The society has shifted. The only way we can correct this is by taking the yoyo back in ways where we are making better opportunities to place it in a proverbial spotlight. I’m not talking about cramming it down people’s throats, but more passive ways at first. Movies always need background extras. Why not hire a few throwers who can be just randomly doing tricks, while the main action is foreground? Why not integrate yoyo into sitcoms and other TV shows the same way? Why not see if yoyo can get a little corner at big sporting events, where it can be cut to as portion of a bump in or out of a program before or after commercial breaks? The idea is to attract interest. “What’s that?” That’s often all that’s needed.
I think commercials are in order. Why? Well, Duncan as a product line has matured, and they’ve done it before. Has Yomega done commercials? Regardless, they have a decent product line coming down and now that they’ve kinda joined the rest of the community again, it’s time. YYF is doing sales through Toys R Us now, so they are now doing mainstream sales. YYJ needs to jump on this as well. TRU should be making commercials showing 5 seconds or more of skill toy play as part of a larger commercial.
Please note, I’m not trying to take attention away from YYE or their sales, but we have to build momentum somewhere. I don’t think YYE really wants to put the risk into the cost of producing a commercial, then to pay to have it broadcast on a national basis. I simply don’t think the return on the investment is economically viable for YYE. Again, as BIG as YYE is, in a bigger scope of things, it is a small company. Besides, people who start their journeys with TRU will outgrow them and end up at YYE anyways.
Retailers have mostly relegated yoyos and skill toys to a mostly forgotten end cap display for the most part. Why? Society has placed it there. Now, new throwers have to make an effort to get in again. Barriers to entry, always a bad thing. We’re limiting access to it. This is another part of the problem. Not to contradict myself, but when someone shows an interest, there’s a short period of time between “interest shown” and “needing to get the item”, which is more true with yoyo than anything else. Interest can fade quickly if this isn’t indulged.
Yeah, I’m spending a lot on yoyos. My problem. Why don’t I snarf up a bunch of inexpensive ones to give out? Too much background to go into, but let’s say after many cycles of losing everything or having too much stolen from me, I’ve become selfish in many ways. We’re not talking like little things. Well, yes, we are, but little things that can quickly add up to over $10K and an idiot insurance company that refuses to honor the insurance policy. And not just once, but a few dozen times. Doing shows and union slobs walking away with my mics or my direct boxes or my cables and not leaving me any recourse of action due to their union protecting their sticky fingers. But I’m digressing and ranting.
Back on topic. When someone is interested, I direct them to the local Toys R Us or online stores. TRU is the best choice, they are all over the place and usually have an OK collection to get people started.
In the meantime, I play at my kids’ school and quietly trying to get people interested. When I do events at the school, I also throw, but now kids ask their parents. Now parents and kids are talking to me. I have a gig at the school on the 17th. Do you hear what I hear? That’s right, stocking stuffers!
Enough for now. I need to pretend I’m interested in this teleconference I am on. Someone screwed the pooch and is blaming me for their incompetence. I’ve offered to drive there and fix the problem, but someone has an ego and won’t let me do this task which I’m not even responsible for anyways. I just know management is getting angry, and I’m positioning myself as a hero to save the day. If this project fails, it will NOT be my fault. I may have to just show up, work with security to get me access to the facility(easy procedures, totally legit) and then go fix it myself while my facilities escort watches.