Origin of "Unknown" yo-yo branding?

[YoYoExpertGarrett]

TMBR x UNKNOWN x Ed Haponik present: The EHKNOWN!

[Ehknown-Header] The origins of the EH can be traced back to 2012 when Ed Haponik took a one year oath to throw only a single fixed-axle wooden yo-yo. It was a custom design from SPYY who sponsored him at the time. He completed this goal on 12/31/12 and documented his efforts on 365■■■■■■■■■■.com and in several of his clip videos. Fast forward to 2019 and Ed is no longer sponsored by SPYY, but he’s still throwing down some of the best fixed axle tricks around via his Instagram page and inspi…