How do you come up with a concept

Is there a specific thing you guys do when setting out to make a new yoyo to come up with a design or do you guys just make a new yoyo whenever inspiration strikes however it strikes!?

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Yeah design inspiration definitely varies. Sometimes we want to explore a specific size dimension or shape. Sometimes someone has a whole idea from scratch. Sometimes it’s collaboration with other companies or signature yoyos where they team member contributes. Creativity is strange in how and when it happens.

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