ZERO Snow Coating Edition release on Jan 23rd 19:00 MST
Nothing but White. Everything in ZERO.
In the history of yoyo, certain models sparked a frenzy among players with a specific, unforgettable feeling. The Anti-yo YWET. The Duncan Freehand. What they possessed was an organic softness that transcended specifications, and a pure “joy” that defied logic.
The ZERO 57mm Snow Coating Edition is our homage to these great classic standards, and a modern reinterpretation.
Snow Coating
This model features our special plastic coating: Snow Coating. While the name Snow might suggest a matte finish, this is a gloss finish—lustrous like the surface of melting snow, or smooth like white porcelain. Unlike the cold touch of raw metal, it possesses a warm, organic texture that settles naturally into your hand.
ZERO 57mm
The base model is At Design Lab’s ZERO 57mm. With a diameter of 57mm and a width of only 39.5mm, it features a narrow design that defies modern wide trends. This deliberate narrowness provides a direct control feel that allows for no deception. Coupled with the relaxed float of a large-diameter body, it offers an elegant, luxurious feeling—akin to cruising down a open road in a classic car.
Nothing but White. Everything in ZERO.
Why white? Because this color embodies the very concept of ZERO we wanted to express.
To us, ZERO represents the zero point on a ruler. It is the flat origin that serves as the standard for everything else.
We stripped away color. We stripped away logos. We even stripped away the coldness of the metal. Through this repeated process of subtraction, what remained was a single Art piece: a classic, royal round shape finished in a pure, porcelain-like white.
Though it is a solid block of metal, what your fingertips feel is a white as soft as snow. It brings satisfaction just by being held. Resting on your desk, it exerts a quiet pull that makes you unconsciously reach out for it.
It is the ultimate Nothing(ZERO), yet everything is there. The luxury of choosing just one—now in your hands.
SPEC
Diameter：57.0mm
Width：39.5mm
Weight：66g
Bearing：10 ball, Double V-shape bearing
Response：Silky Pad compatible with CLYW/A-rt