2/14 Valentine release by At Design Lab

Zero will be release at direct store on 14th Feb(Fri) 00:00 JST

What is Zero series ?

Zero series represents our standard yoyo for us. Taking inspiration from the number 0, the series is designed to serve as the measuring standard—or “zero point”—for evaluating the feel of various yo-yos. Its round shape, inspired by the Duncan Butterfly which is the ancestor of string-trick yo-yos, incorporates the spirit of both Anti-yo and A-rt. Since August 2023, we have released three models in the Zero series: the middle-sized ZeRo 54mm, the undersized zero 50mm, and the full-sized ZERO 57mm, which have been widely embraced by global yoyo players. The Zero 52mm, the much-anticipated final work in the series, draws inspiration from Anti-yo Eetsit and Anti-yo Bapezilla.

Specs

Diameter : 52.5mm
Width : 40mm
Weight : 62g
Pad : Silky Pad compatible with CLYW/A-rt
Bearing: Size C

Centrally-Balanced Weight Distribution

Early Anti-yo models, characterized by a prominent hub and an M6 axle, had a notably heavy, solid feel. Although this produced an impressive mass, it could feel a bit too weighty by today’s standards. To recreate that distinct heft while improving balance, we opted for the M4 axle. Despite modern trends toward shorter axles, we chose a 20mm axle—a rarity these days—to recapture the robust weight distribution of the original Anti-yo designs.

Beautiful Round Shape

Even with a compact 52mm body, our thoughtful weight distribution ensures ample spin power. We preserved the soft, flowing curves of classic round shapes, resulting in a yoyo that spins smoothly and comfortably.

Modern Playability with a Nod to the Past

The original Dif pads, known for their wide surface area, offered reliable “throw-out” and “return” performance despite being less refined than modern slim pads. For the Zero 52mm, we integrated At Design Lab’s Silky Pad—compatible with A-rt/CLYW sizing—to achieve an equally satisfying throw and return experience.
While retaining the DNA of Anti-yo Eetsit and Bapezilla, we significantly lightened the overall design and introduced the “Shmoved ring.” This feature minimizes unwanted tilt during string contact, preserving the precision and comfort of modern play without sacrificing the nostalgic vibe of the originals.

Signature Coatings

Beyond its stylish color options, the distinctive surface treatment of our classic models left a lasting impression. With the Zero 52mm, we analyzed these coatings and developed two finishes—Smooth Ultimatte and Vintage—to perfectly capture the high-end matte look and smooth touch that appeals to collectors.

Lineup

Review by Youtube channels

These are in Japanese, please turn on the subtitle in English.

Takatsu Tsukasa

44nollie

17 Likes

Wow! They look awesome!

But if I think of a valentines yoyo, then I think of a @AudreySickburn s’ heart-shaped yo. :heart:

2 Likes

Mannnnnn, I better check my medication!

It must contain a mind altering ingredient or something.

I watched the Entire video and I didn’t understand a damn thing he was saying!

2 Likes

You guys gotta stop releasing such cool yoyos while my wallet is empty…

that Bape is so tight, my brain melted out of my skull, and I was just starting to get the hang of Boing-E-Boing…

I hope you’re happy! :rofl:

1 Like

3 Likes