Marketing Campaigns


(JayVee) #1

I saw this little tidbit from Wikipedia.

`5 year cycle

The yo-yo tends to go through 5 year cycles of popularity. Once the popularity of yo-yo’s amongst kids wanes, yo-yo companies go on a marketing campaign every 5 years to bring back yo-yo’s into the public consciousness, which is usually a successful tactic.`

So I was wondering, when was the last yo-yo campaign? Does anyone know?


#2

Like yoyo boom?
In my city, 2 months ago.


#3

Duncan is currently working on starting another boom.


#4

Yup. They are going around to cities around the United States and going to some of the Toys’R’Us stores to put on a whole display. Not sure what’s in it seeing as how it isn’t coming to my city but I’ve heard it would be fun. http://www.toysrus.com/shop/index.jsp?categoryId=3088675 You can see if your city is on there.


(SR) #5

I had the big bang (of yo-yo’s) at my school about the begining of the year. It was huge. Practicly every kid in junior high and under. That got me started. Now the yo-yo group is like a few people. Me and some of my friends. At least were the only ones taking it seriously. :wink:


#6

Hopefully somehow something will happen to my school.


#7

I’m pretty sure that the last yoyo campaign was the FAST Challenge by YYF in around 2006. Not sure though, but i think so. Expect another one in 2010 or 2011. OR 2012!!! MUAHAHAHAHAHA!!! >:D


(Shisaki) #8

last boom was when i was in 3rd grade about 4 years ago when this idiot dude that called him the yoyo guy totally mis-informed us and said forward pass was called shoot the moon ::). But I got a fireball and i was yoyoing like 24/7 but that was when i put my loop on my index, did not use a slip knot, couldnt do gravity pull, didnt cut the string, and actually, cant do a single trick. But know I’m on hourglass and I’m happy ;D