plural form of THAT: (used to indicate a person, thing, idea, state, event, time, remark, etc., as pointed out or present, mentioned before, supposed to be understood, or by way of emphasis):
The emphasis of this collective will be for the people, and the tools for the things that they do. The tricks of the trade. The appearance and character of the individual rather than the brand or affiliate. Unsponsored, unbiased, unbleached, and unfiltered into the funnel of the fundamental. Mentally creating content with intent. You could call it creative funda-mentality. Sharing and creating content while riding the wave of sweat, beer, concrete, and rock n’ roll. Very thrasher esque…Ritchie Jackson, Black Sabbath, Anti-Hero etc…
“those” will be open sourced content. We will create together with less focus on making money and more on featuring people doing those things and most importantly enjoying.