# New release from UNPRLD - In Hyeok Choi signature INFORMEL!

**URL:** https://forums.yoyoexpert.com/t/new-release-from-unprld-in-hyeok-choi-signature-informel/359777
**Category:** YoYoExpert Releases and Restocks
**Created:** [July 12, 2022, 7:36pm UTC](https://forums.yoyoexpert.com/t/new-release-from-unprld-in-hyeok-choi-signature-informel/359777 "2022-07-12T19:36:27Z")
**Posts on this page:** 1
**Page:** 1

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### Author: ![YoYoExpertGarrett](https://sea1.discourse-cdn.com/flex015/user_avatar/forums.yoyoexpert.com/yoyoexpertgarrett/32/1543_2.png) [@YoYoExpertGarrett](https://forums.yoyoexpert.com/u/YoYoExpertGarrett)
#### Post date: [July 12, 2022, 7:36pm UTC](https://forums.yoyoexpert.com/t/new-release-from-unprld-in-hyeok-choi-signature-informel/359777/1 "2022-07-12T19:36:27Z")

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**From UNPPRLD:** In Hyeok Choi has been a key role in the UNPRLD brand since he joined us in 2017. He is a multifaceted talent - not only is he incredibly stylish at yo-yoing, but he is also a great artist.

 ![Informel-Blue-1](https://us1.discourse-cdn.com/flex015/uploads/yoyoexpert1/original/4X/0/8/6/08605a2ca65b28d34ec500e3f3fae61e994bb886.jpeg) ![Informel-Blue-2](https://us1.discourse-cdn.com/flex015/uploads/yoyoexpert1/original/4X/f/a/8/fa8db522c0d7386d39bac6cb1aa395b91015c3da.jpeg)

Informel is his new signature yoyo - Named after a distinctive art form, but the literal meaning of the word is “atypical”. This term represents In Hyeok’s approach to both yo-yoing and art - he always strives to break the mold. This new design, loosely inspired by UNPRLD Corruption, features a light weight for extended play and low-profile, round undercut rims for high stability and comfort. Finished with a blasted profile and a polished cup for max aesthetics.

 ![Informel-Extra2](https://us1.discourse-cdn.com/flex015/uploads/yoyoexpert1/original/4X/8/5/5/8551e4c5d9cbd4674d529290e62e9c5ccb870c17.jpeg)

We are proud to create something for In Hyeok that is both suitable for his style of yo-yoing and represents his identity outside of yo-yo. Informel will be available in stores this summer - stay tuned for more details.

# Releasing Wednesday 7/13 @ 8PM EDT.

> **[Informel](https://yoyoexpert.com/products/informel-yoyo-by-unprld)**
>
> From UNPPRLD:In Hyeok Choi has been a key role in the UNPRLD brand since he joined us in 2017. He is a multifaceted talent - not only is he incredibly stylish at yo-yoing, but he is also a great artist. Informel is his new signature yoyo - Named...