# Innovative Yo-Yo Concepts BREATHE! Such an amazing looking yo-yo! **URL:** \ **Category:** YoYoExpert Releases and Restocks\ **Created:** [May 13, 2014, 3:58pm UTC](https://forums.yoyoexpert.com/t/innovative-yo-yo-concepts-breathe-such-an-amazing-looking-yo-yo/66197 "2014-05-13T15:58:48Z")\ **Posts on this page:** 15\ **Page:** 1
**Author:** ![YoYoExpert](https://sea1.discourse-cdn.com/flex015/user_avatar/forums.yoyoexpert.com/yoyoexpert/32/71258_2.png) [@YoYoExpert](https://forums.yoyoexpert.com/u/YoYoExpert)\ **Post date:** [May 13, 2014, 3:58pm UTC](https://forums.yoyoexpert.com/t/innovative-yo-yo-concepts-breathe-such-an-amazing-looking-yo-yo/66197/1 "2014-05-13T15:58:48Z")
IYYC was founded by long time yo-yo player Ian Cole who retired from the competitive yo-yo scene to pursue a career in architecture and design. When he realized he could combine both his passions, yo-yos and design, he went into it with a mission to create the most ground-breaking yo-yos on the market. And from the looks of the first design, The Breathe, we think he’s done it! ![](https://us1.discourse-cdn.com/flex015/uploads/yoyoexpert1/original/4X/e/4/0/e40fa3ea8ab60b11df30978fe74d1774da27d337.png) It all started with an amazing idea for a beautiful yo-yo design unlike any other, but with no idea how it could be created. So Ian teamed up with engineer Mike Baudrexl who developed amazing new yo-yo manufacturing techniques that allowed for his innovative yo-yo dream to become a reality! [http://yoyoexpert.com/blog/wp-content/uploads/2014/05/iyyc-breathe.png](http://yoyoexpert.com/blog/wp-content/uploads/2014/05/iyyc-breathe.png) [http://yoyoexpert.com/blog/wp-content/uploads/2014/05/iyyc-breathe1.png](http://yoyoexpert.com/blog/wp-content/uploads/2014/05/iyyc-breathe1.png) [http://yoyoexpert.com/blog/wp-content/uploads/2014/05/iyyc-breathe2.png](http://yoyoexpert.com/blog/wp-content/uploads/2014/05/iyyc-breathe2.png) The Breathe just looks and feels so special, when you hold it you can tell how much thought and hard work work went into creating such a beautifully unique yo-yo. And it is more than just a beautiful looking throw, this one of a kind yo-yo masterpiece is a true competitor built for the modern yo-yo scene. The unique cut out design gives it an amazing weight distribution and feel that you just can’t get with standard yo-yo machining techniques. ![](https://us1.discourse-cdn.com/flex015/uploads/yoyoexpert1/original/4X/0/2/3/0237ec1ea1cb1caac86af35a18d1e45e49d72f35.png) The IYYC Breathe will completely change the way you view modern yo-yo design! > **[YoYoExpert - Yo-Yo Store - Buy & Shop Modern Yo-Yos!](https://shop.yoyoexpert.com/)** > > At YoYoExpert we deliver the best yoyo shopping experience and an amazing selection you can't find anywhere else. Shop YoYoFactory, Duncan, Yomega & many more! ---
**Author:** ![Nikolai](https://avatars.discourse-cdn.com/v4/letter/n/8491ac/32.png) [@Nikolai](https://forums.yoyoexpert.com/u/Nikolai)\ **Post date:** [May 13, 2014, 4:04pm UTC](https://forums.yoyoexpert.com/t/innovative-yo-yo-concepts-breathe-such-an-amazing-looking-yo-yo/66197/2 "2014-05-13T16:04:29Z")
The demo video is very relaxed and nice to watch ---
**Author:** ![PaPaSea](https://avatars.discourse-cdn.com/v4/letter/p/e99b99/32.png) [@PaPaSea](https://forums.yoyoexpert.com/u/PaPaSea)\ **Post date:** [May 13, 2014, 4:30pm UTC](https://forums.yoyoexpert.com/t/innovative-yo-yo-concepts-breathe-such-an-amazing-looking-yo-yo/66197/3 "2014-05-13T16:30:27Z")
Wow this yoyo looks great. I remember SPYY trying to make a yoyo similar to this a few years ago but I don’t remember if it was successful or not ---
**Author:** ![modman10](https://sea1.discourse-cdn.com/flex015/user_avatar/forums.yoyoexpert.com/modman10/32/874_2.png) [@modman10](https://forums.yoyoexpert.com/u/modman10)\ **Post date:** [May 13, 2014, 4:44pm UTC](https://forums.yoyoexpert.com/t/innovative-yo-yo-concepts-breathe-such-an-amazing-looking-yo-yo/66197/4 "2014-05-13T16:44:01Z")
> [@Cerulean](#): > > Wow this yoyo looks great. I remember SPYY trying to make a yoyo similar to this a few years ago but I don’t remember if it was successful or not Yeah, they did. So basically this company turned around and back stabbed the yoyo community for the next 5 or so years by patenting it. Sorry for the negativity. ---
**Author:** ![NathanC](https://sea1.discourse-cdn.com/flex015/user_avatar/forums.yoyoexpert.com/nathanc/32/891_2.png) [@NathanC](https://forums.yoyoexpert.com/u/NathanC)\ **Post date:** [May 13, 2014, 5:10pm UTC](https://forums.yoyoexpert.com/t/innovative-yo-yo-concepts-breathe-such-an-amazing-looking-yo-yo/66197/5 "2014-05-13T17:10:29Z")
> [@modman10](#): > > Yeah, they did. > > So basically this company turned around and back stabbed the yoyo community for the next 5 or so years by patenting it. > > Sorry for the negativity. :🙂 From the brief bit i’ve read there’s not a patent on yoyos having cut outs, obviously since the RSL did that already, but rather a patent pending on a manufacturing technique, which is fine and unlikely to ever matter. It’s not like companies have been rushing to release yoyos with cutouts anyway or they would have done it in the past few years… If you want to rage please direct it towards Yoyojam’s bi-metal patent which does have an obvious effect on models available in the US and probably a reason we haven’t seen bimetals from One Drop and the like, or towards Duncan’s 5A patent which is idiotic. ---
**Author:** ![N8dogg](https://avatars.discourse-cdn.com/v4/letter/n/a88e57/32.png) [@N8dogg](https://forums.yoyoexpert.com/u/N8dogg)\ **Post date:** [May 13, 2014, 5:52pm UTC](https://forums.yoyoexpert.com/t/innovative-yo-yo-concepts-breathe-such-an-amazing-looking-yo-yo/66197/6 "2014-05-13T17:52:38Z")
B!ST also has made yoyos with grooves like in this video. I know these Stampede grooves are sideways but he has so so many other throws with horizontal grooves. Just like the other thread arguing patent laws this brings them up yet again. I still love this video though. [![](https://us1.discourse-cdn.com/flex015/uploads/yoyoexpert1/original/4X/8/b/7/8b7e0e53829cf21179aaffd14d5343e3a3aa8fd4.jpeg "X Cube Stampede MOD") ](https://www.youtube.com/watch?v=CkkcxVYLkbE) ---
**Author:** ![JetEyeNight](https://avatars.discourse-cdn.com/v4/letter/j/3ab097/32.png) [@JetEyeNight](https://forums.yoyoexpert.com/u/JetEyeNight)\ **Post date:** [May 13, 2014, 6:04pm UTC](https://forums.yoyoexpert.com/t/innovative-yo-yo-concepts-breathe-such-an-amazing-looking-yo-yo/66197/7 "2014-05-13T18:04:51Z")
This looks awesome. I’ve been hoping someone would release another cutout design. Is this raw? Is it powder coated? What alloy is it made out of? ---
**Author:** ![NathanC](https://sea1.discourse-cdn.com/flex015/user_avatar/forums.yoyoexpert.com/nathanc/32/891_2.png) [@NathanC](https://forums.yoyoexpert.com/u/NathanC)\ **Post date:** [May 13, 2014, 6:16pm UTC](https://forums.yoyoexpert.com/t/innovative-yo-yo-concepts-breathe-such-an-amazing-looking-yo-yo/66197/8 "2014-05-13T18:16:03Z")
> [@JetEyeNight](#): > > This looks awesome. I’ve been hoping someone would release another cutout design. Is this raw? Is it powder coated? What alloy is it made out of? > [@](#): > > DESCRIPTION > The Breathe yoyo from Innovative YoYo Concepts is one of our most exciting introductions in a very long time. Why? Because it was designed by Ian Cole, who has done so many of our yoyo demonstration videos at ■■■■■■■■! > > Ian is a top yoyo player, having placed as high as 2nd at the US Nationals and 9th at the World Yoyo Contest. But in his professional life, he is a designer. In fact, he’s working on his master’s degree in architecture right now. > > One of the first things you notice about the Breathe is the cutouts. The Breathe is the first yoyo manufactured through cuts in the X, Y and Z dimensions. Other yoyos only use the X and Y dimensions. This technique is so innovative that Ian has a patent pending for the method of design. > > With the manufacture of most yoyos, the CNC machine is run using a CAD (computer aided design) program. But CAD leads to a flat, X and Y only type of design. So Ian used a 3D modeling program called Rhino that is often used in architecture and jewelry design. Which gives you an idea of the complexity and beauty of this yoyo. > > We asked Ian some questions about the Breathe. > > Q: What’s up with the surface feel and the flat coloring of the Breathe? How did you get that, and what’s the significance? > > A: “The finish of the Breathe is raw grit blasted aluminum with no anodizing or color treatment. The finish, even if it seems like a minor decision, has a lot to do with the yoyo and IYYC. (warning: this is the architect in me talking) One of the things that inspired me to start Innovative YoYo Concepts was the trend I was seeing in high end metal yoyos over the past few years. > > Every new yoyo would be released and say “groundbreaking new design” but all I could see was a different color combination on the same yoyo. I wanted to design something that was truly groundbreaking and unique regardless of what colors are splashed on at the end. This is why the Breathe has no finish; in the eyes of IYYC the shape and design of the Breathe is so unique that any color or finish would be unnecessary and would distract from the intention of the yoyo.” > > Q: Tell us the story behind the design. > > A: The yoyo went through a number of prototypes, which was difficult because for most of the year I live about 6 hours from the manufacturer. Throughout the design and manufacturing I had to plan meeting with the manufacturer to check up when I was in town. We had an agreement that I would be there to supervise and collaborate throughout as much of the manufacturing as possible. When it came to the final production, I would go the machine shop at 6 am and spend the entire day problem solving and/or testing for quality. > > I personally oversaw and packaged every yoyo in this limited edition series of just 80 Breathe yoyos that were made. I don’t know if there has ever been a production of yoyos as hands on as this one. I was particular on every detail, even things like the letters on the wax seal or the paper that goes into the packaging. I think this is what makes the Breathe so special; it is the love and attention to every detail that most people will never know about. If this was a nice color ano i’d be all over it, but color doesn’t do much for me. Also i think i’d rather see it with a non-blasted finish as seems lots could go wrong between the rough blast and grooves with regards to string eating, but that’s just an assumption. Love love love the packaging though, looks so classy and nice, exactly what the Ti5 and other high-end yoyos should aspire to. Maybe i will grab one and just see about getting it anodized. Hm. ---
**Author:** ![JetEyeNight](https://avatars.discourse-cdn.com/v4/letter/j/3ab097/32.png) [@JetEyeNight](https://forums.yoyoexpert.com/u/JetEyeNight)\ **Post date:** [May 13, 2014, 6:23pm UTC](https://forums.yoyoexpert.com/t/innovative-yo-yo-concepts-breathe-such-an-amazing-looking-yo-yo/66197/9 "2014-05-13T18:23:31Z")
Thanks, that explains a lot. I wish they would’ve done a clear coat or something, just to provide a little protection. Raw aluminum is easy to scratch/dent. $200 is just too much for me to justify when it oculd be so easily damaged. I was thinking about that as well, having it annodized. ---
**Author:** ![da5id](https://sea1.discourse-cdn.com/flex015/user_avatar/forums.yoyoexpert.com/da5id/32/48214_2.png) [@da5id](https://forums.yoyoexpert.com/u/da5id)\ **Post date:** [May 13, 2014, 6:44pm UTC](https://forums.yoyoexpert.com/t/innovative-yo-yo-concepts-breathe-such-an-amazing-looking-yo-yo/66197/10 "2014-05-13T18:44:44Z")
> [@modman10](#): > > Yeah, they did. > > So basically this company turned around and back stabbed the yoyo community for the next 5 or so years by patenting it. > > Sorry for the negativity. Can you elaborate on this? What patent are you talking about? ---
**Author:** ![NathanC](https://sea1.discourse-cdn.com/flex015/user_avatar/forums.yoyoexpert.com/nathanc/32/891_2.png) [@NathanC](https://forums.yoyoexpert.com/u/NathanC)\ **Post date:** [May 13, 2014, 6:49pm UTC](https://forums.yoyoexpert.com/t/innovative-yo-yo-concepts-breathe-such-an-amazing-looking-yo-yo/66197/11 "2014-05-13T18:49:32Z")
> [@da5id](#): > > Can you elaborate on this? What patent are you talking about? Much ado about nothing: > [@](#): > > The Breathe is the first yoyo to use IYYC’s patent pending “Tectonically Structured YoYo” system; a new technique of machining non-solid aluminum bodied yoyo halves. This was developed by designer Ian Cole in collaboration with a team of mechanical engineers and machinists. ---
**Author:** ![da5id](https://sea1.discourse-cdn.com/flex015/user_avatar/forums.yoyoexpert.com/da5id/32/48214_2.png) [@da5id](https://forums.yoyoexpert.com/u/da5id)\ **Post date:** [May 13, 2014, 6:53pm UTC](https://forums.yoyoexpert.com/t/innovative-yo-yo-concepts-breathe-such-an-amazing-looking-yo-yo/66197/12 "2014-05-13T18:53:50Z")
> [@NathanC](#): > > Much ado about nothing: Oh I thought he was talking about Spyy which made no sense. This makes more sense but yeah “patent pending” is not the same as patented. I am curious though what the patent pending covers though because using a 3 axis machine to make a yoyo is not new. ---
**Author:** ![JetEyeNight](https://avatars.discourse-cdn.com/v4/letter/j/3ab097/32.png) [@JetEyeNight](https://forums.yoyoexpert.com/u/JetEyeNight)\ **Post date:** [May 13, 2014, 8:20pm UTC](https://forums.yoyoexpert.com/t/innovative-yo-yo-concepts-breathe-such-an-amazing-looking-yo-yo/66197/13 "2014-05-13T20:20:15Z")
I wonder how much time it took each one to machine! ---
**Author:** ![Elluzion](https://sea1.discourse-cdn.com/flex015/user_avatar/forums.yoyoexpert.com/elluzion/32/1269_2.png) [@Elluzion](https://forums.yoyoexpert.com/u/Elluzion)\ **Post date:** [May 14, 2014, 4:47pm UTC](https://forums.yoyoexpert.com/t/innovative-yo-yo-concepts-breathe-such-an-amazing-looking-yo-yo/66197/14 "2014-05-14T16:47:56Z")
Does anyone know how these play? I am so intrigued and want one really bad EDIT: I JUST BOUGHT ONE ---
**Author:** ![N8dogg](https://avatars.discourse-cdn.com/v4/letter/n/a88e57/32.png) [@N8dogg](https://forums.yoyoexpert.com/u/N8dogg)\ **Post date:** [May 16, 2014, 1:00am UTC](https://forums.yoyoexpert.com/t/innovative-yo-yo-concepts-breathe-such-an-amazing-looking-yo-yo/66197/15 "2014-05-16T01:00:00Z")
> [@Elluzion](#): > > Does anyone know how these play? I am so intrigued and want one really bad > > EDIT: I JUST BOUGHT ONE Let us know!