# If you had $20,000 to make yo-yo more popular in the future, how would you spend it?

**URL:** https://forums.yoyoexpert.com/t/if-you-had-20-000-to-make-yo-yo-more-popular-in-the-future-how-would-you-spend-it/300348
**Category:** General Yo-Yo
**Created:** [March 20, 2019, 1:28am UTC](https://forums.yoyoexpert.com/t/if-you-had-20-000-to-make-yo-yo-more-popular-in-the-future-how-would-you-spend-it/300348 "2019-03-20T01:28:00Z")
**Posts on this page:** 1
**Showing post:** 39

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### Author: ![codinghorror](https://sea1.discourse-cdn.com/flex015/user_avatar/forums.yoyoexpert.com/codinghorror/32/8052_2.png) [@codinghorror](https://forums.yoyoexpert.com/u/codinghorror)
#### Post date: [March 20, 2019, 10:34am UTC](https://forums.yoyoexpert.com/t/if-you-had-20-000-to-make-yo-yo-more-popular-in-the-future-how-would-you-spend-it/300348/39 "2019-03-20T10:34:48Z")

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This is what I am thinking. I highly recommend clicking or tapping the title of this quote to expand it ↓ in full as well

> [@The current era of Yoyoing](https://forums.yoyoexpert.com/t/the-current-era-of-yoyoing/296540/10):
>
> What we need right now is for all these tiny companies to work towards creating new players, instead of just capitalizing on a market that someone else created for them. Anyone can make yoyos, what we need are companies to make players.

Though there is a middle path here, to turn more players into collectors — ultimately there do need to be more _players_.

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