# If you had $20,000 to make yo-yo more popular in the future, how would you spend it?

**URL:** https://forums.yoyoexpert.com/t/if-you-had-20-000-to-make-yo-yo-more-popular-in-the-future-how-would-you-spend-it/300348
**Category:** General Yo-Yo
**Created:** [March 20, 2019, 1:28am UTC](https://forums.yoyoexpert.com/t/if-you-had-20-000-to-make-yo-yo-more-popular-in-the-future-how-would-you-spend-it/300348 "2019-03-20T01:28:00Z")
**Posts on this page:** 1
**Showing post:** 28

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### Author: ![codinghorror](https://sea1.discourse-cdn.com/flex015/user_avatar/forums.yoyoexpert.com/codinghorror/32/8052_2.png) [@codinghorror](https://forums.yoyoexpert.com/u/codinghorror)
#### Post date: [March 20, 2019, 3:33am UTC](https://forums.yoyoexpert.com/t/if-you-had-20-000-to-make-yo-yo-more-popular-in-the-future-how-would-you-spend-it/300348/28 "2019-03-20T03:33:10Z")

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I believe when speaking of the future, we must involve… the children. Because, apparently, as I’ve been informed in at least one wildly popular pop song, _they are the future?_

[![](https://us1.discourse-cdn.com/flex015/uploads/yoyoexpert1/original/4X/c/c/b/ccb45b8be8f39e131af1fa554b81d2e5153142a1.jpeg "Whitney Houston - Greatest Love Of All (Official 4K Video)") ](https://www.youtube.com/watch?v=IYzlVDlE72w)

(I’m skeptical, personally. Given the increase in human longevity over the last 50 years and the way [power and wealth are so concentrated in the world](https://www.youtube.com/watch?v=QPKKQnijnsM) now, I think _old people_ might in fact be our real future?)

So one thing you _could_ do with that $20k is **specifically sponsor young players to travel to nationals or worlds?** The idea is their peers would see it and eventually spread the word amongst… you know… the utes.

[![](https://us1.discourse-cdn.com/flex015/uploads/yoyoexpert1/original/4X/5/6/0/56003d12cb621eb07d6dbf46f1e8e165e409b4ca.jpeg "The two utes...") ](https://www.youtube.com/watch?v=Hu8tX2BAD1k)

Another idea is to just buy a lot of starter yo-yos and seed programs that reach younger kids with toys, and some percent of those could go on to retain a longer interest.

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