# I wonder if the Shutter has become a victim of its own success. Sort of like when a good song is ruined because they play it too much
**URL:** https://forums.yoyoexpert.com/t/i-wonder-if-the-shutter-has-become-a-victim-of-its-own-success-sort-of-like-when-a-good-song-is-ruined-because-they-play-it-too-much/304074
**Category:** General Yo-Yo
**Created:** [June 17, 2019, 9:00pm UTC](https://forums.yoyoexpert.com/t/i-wonder-if-the-shutter-has-become-a-victim-of-its-own-success-sort-of-like-when-a-good-song-is-ruined-because-they-play-it-too-much/304074 "2019-06-17T21:00:22Z")
**Posts on this page:** 20
**Page:** 3
### Author:  [@JohnnyJ](https://forums.yoyoexpert.com/u/JohnnyJ)
#### Post date: [June 19, 2019, 4:55am UTC](https://forums.yoyoexpert.com/t/i-wonder-if-the-shutter-has-become-a-victim-of-its-own-success-sort-of-like-when-a-good-song-is-ruined-because-they-play-it-too-much/304074/41 "2019-06-19T04:55:10Z")
They’re still not selling yoyos at +$100. They’re selling them _wholesale_
We can use my obviously large $70 estimate and see it’s still way off. Let alone the fact they aren’t selling anywhere near 100 yoyos a day
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### Author:  [@Skwan](https://forums.yoyoexpert.com/u/Skwan)
#### Post date: [June 19, 2019, 4:56am UTC](https://forums.yoyoexpert.com/t/i-wonder-if-the-shutter-has-become-a-victim-of-its-own-success-sort-of-like-when-a-good-song-is-ruined-because-they-play-it-too-much/304074/42 "2019-06-19T04:56:58Z")
Oh i am not saying your conclusion is wrong, just making sure the calculation is right.
Edit: I wouldn’t be surprised if majority of sales are for under 20 buck plastic yoyo.
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### Author:  [@JohnnyJ](https://forums.yoyoexpert.com/u/JohnnyJ)
#### Post date: [June 19, 2019, 4:58am UTC](https://forums.yoyoexpert.com/t/i-wonder-if-the-shutter-has-become-a-victim-of-its-own-success-sort-of-like-when-a-good-song-is-ruined-because-they-play-it-too-much/304074/43 "2019-06-19T04:58:23Z")
Gotcha.
I’d say that $50 is a reasonable estimate of average revenue per yoyo sale, would you?
Interested in your opinion.
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### Author:  [@Skwan](https://forums.yoyoexpert.com/u/Skwan)
#### Post date: [June 19, 2019, 5:00am UTC](https://forums.yoyoexpert.com/t/i-wonder-if-the-shutter-has-become-a-victim-of-its-own-success-sort-of-like-when-a-good-song-is-ruined-because-they-play-it-too-much/304074/44 "2019-06-19T05:00:57Z")
I got a friend who do toys… the market for toy have steep drop off as you go up in price. 20 dollar toys are considered premium. YYF i think straddles both markets (hobby and toy) very well, but i think you always needs the economy of scales in the toy market to support the overhead costs of a business.
Edit i don’t know anything about yoyo business, so i wouldn’t know if sub 10 dollar yoyos are selling in the thousands or hundreds, but I expect the general trend that as you go up in price, the amount sold drops very very quickly. The fact that shutter at its price can be a consistent seller is really the miracle and probably what keeps them in business.
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### Author:  [@nonja121](https://forums.yoyoexpert.com/u/nonja121)
#### Post date: [June 19, 2019, 5:26am UTC](https://forums.yoyoexpert.com/t/i-wonder-if-the-shutter-has-become-a-victim-of-its-own-success-sort-of-like-when-a-good-song-is-ruined-because-they-play-it-too-much/304074/45 "2019-06-19T05:26:24Z")
> [@Durfee](#):
>
> I’m mostly concerned with the weight, the newest is around 64 while the original is closer to 67 which isn’t appealing to me.
The 64g Shutter is the Shutter Wide Angle. The 67g one is the Shutter. They’re two different yoyos so if you buy a Shutter Wide Angle, you’ll be getting the lighter one.
> **[Shutter - Wide Angle](https://shop.yoyoexpert.com/products/wide-angle-shutter-yoyo-by-yoyofactory)**
>
> Ever since the Shutter was launched in 2013 there have been small changes made to keep it at the forefront of modern performance and in-tune with the needs of current USA champion Gentry Stein. This year Gentry's Freestyle was a bit bigger and a bit...
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### Author:  [@Nathan](https://forums.yoyoexpert.com/u/Nathan)
#### Post date: [June 19, 2019, 5:41am UTC](https://forums.yoyoexpert.com/t/i-wonder-if-the-shutter-has-become-a-victim-of-its-own-success-sort-of-like-when-a-good-song-is-ruined-because-they-play-it-too-much/304074/46 "2019-06-19T05:41:19Z")
> [@JohnnyJ](#):
>
> I’d say that $50 is a reasonable estimate of average revenue per yoyo sale, would you?
Way way way too high. I’d guess they sell orders of magnitude more Spinstars/Ones/Whips/Etc to general retail vs. the hobbyist lines.
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### Author:  [@JohnnyJ](https://forums.yoyoexpert.com/u/JohnnyJ)
#### Post date: [June 19, 2019, 5:46am UTC](https://forums.yoyoexpert.com/t/i-wonder-if-the-shutter-has-become-a-victim-of-its-own-success-sort-of-like-when-a-good-song-is-ruined-because-they-play-it-too-much/304074/47 "2019-06-19T05:46:04Z")
That’s what I thought. I was trying to give a high estimate just to show how absurd the thought of them making 4 million a year is.
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### Author:  [@moby323](https://forums.yoyoexpert.com/u/moby323)
#### Post date: [June 19, 2019, 11:36am UTC](https://forums.yoyoexpert.com/t/i-wonder-if-the-shutter-has-become-a-victim-of-its-own-success-sort-of-like-when-a-good-song-is-ruined-because-they-play-it-too-much/304074/48 "2019-06-19T11:36:23Z")
YoYoFactory Ben said on reddit that the Ten-Trick is their best selling yo-yo and it retails for less than $5 and they don’t even sell it in the U.S
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### Author:  [@Xanadu](https://forums.yoyoexpert.com/u/Xanadu)
#### Post date: [June 19, 2019, 1:09pm UTC](https://forums.yoyoexpert.com/t/i-wonder-if-the-shutter-has-become-a-victim-of-its-own-success-sort-of-like-when-a-good-song-is-ruined-because-they-play-it-too-much/304074/49 "2019-06-19T13:09:25Z")
> [@nonja121](#):
>
> The 64g Shutter is the Shutter Wide Angle. The 67g one is the Shutter. They’re two different yoyos so if you buy a Shutter Wide Angle, you’ll be getting the lighter one.
Does anyone have input to say about the wide angle? I like the OG Shutter and think its plenty wide for my taste, but just curious about WA. Does it play similarly or is it completely different?
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### Author:  [@moby323](https://forums.yoyoexpert.com/u/moby323)
#### Post date: [June 19, 2019, 1:14pm UTC](https://forums.yoyoexpert.com/t/i-wonder-if-the-shutter-has-become-a-victim-of-its-own-success-sort-of-like-when-a-good-song-is-ruined-because-they-play-it-too-much/304074/50 "2019-06-19T13:14:44Z")
I think it’s fairly different, I’ve heard many people say they really like it though
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### Author:  [@SpyseaRice](https://forums.yoyoexpert.com/u/SpyseaRice)
#### Post date: [June 19, 2019, 1:36pm UTC](https://forums.yoyoexpert.com/t/i-wonder-if-the-shutter-has-become-a-victim-of-its-own-success-sort-of-like-when-a-good-song-is-ruined-because-they-play-it-too-much/304074/51 "2019-06-19T13:36:06Z")
oof I got a regular shutter at some point. I beat it up a bunch and ended up giving it to a friend. I haven’t tried the Shutter WA so I’ll have to check it out.
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### Author:  [@moby323](https://forums.yoyoexpert.com/u/moby323)
#### Post date: [June 19, 2019, 1:49pm UTC](https://forums.yoyoexpert.com/t/i-wonder-if-the-shutter-has-become-a-victim-of-its-own-success-sort-of-like-when-a-good-song-is-ruined-because-they-play-it-too-much/304074/52 "2019-06-19T13:49:18Z")
I have a Shu-Ta Shutter and I love it, those are a bit harder to find these days
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### Author:  [@AaronW](https://forums.yoyoexpert.com/u/AaronW)
#### Post date: [June 19, 2019, 2:10pm UTC](https://forums.yoyoexpert.com/t/i-wonder-if-the-shutter-has-become-a-victim-of-its-own-success-sort-of-like-when-a-good-song-is-ruined-because-they-play-it-too-much/304074/53 "2019-06-19T14:10:03Z")
@JohnnyJ Just did some extra research that puts YYF at 14 employees and $2.36 million a year. From a source that I trust.
Which is awesome. YYF does so much for this hobby/industry, it’s good to see them doing well. And that guys like Ben and Hans can make a living doing this and continuing to support this little spinning toy community.
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### Author:  [@JohnnyJ](https://forums.yoyoexpert.com/u/JohnnyJ)
#### Post date: [June 19, 2019, 5:30pm UTC](https://forums.yoyoexpert.com/t/i-wonder-if-the-shutter-has-become-a-victim-of-its-own-success-sort-of-like-when-a-good-song-is-ruined-because-they-play-it-too-much/304074/54 "2019-06-19T17:30:45Z")
I’m interested in your source
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### Author:  [@andy569](https://forums.yoyoexpert.com/u/andy569)
#### Post date: [June 19, 2019, 5:39pm UTC](https://forums.yoyoexpert.com/t/i-wonder-if-the-shutter-has-become-a-victim-of-its-own-success-sort-of-like-when-a-good-song-is-ruined-because-they-play-it-too-much/304074/55 "2019-06-19T17:39:33Z")
Does Gentry still use the Shutter for competition or the WA?
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### Author:  [@zslane](https://forums.yoyoexpert.com/u/zslane)
#### Post date: [June 19, 2019, 5:45pm UTC](https://forums.yoyoexpert.com/t/i-wonder-if-the-shutter-has-become-a-victim-of-its-own-success-sort-of-like-when-a-good-song-is-ruined-because-they-play-it-too-much/304074/56 "2019-06-19T17:45:30Z")
My money is on the Wide Angle Shutter.
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### Author:  [@BasilThunder](https://forums.yoyoexpert.com/u/BasilThunder)
#### Post date: [June 19, 2019, 5:56pm UTC](https://forums.yoyoexpert.com/t/i-wonder-if-the-shutter-has-become-a-victim-of-its-own-success-sort-of-like-when-a-good-song-is-ruined-because-they-play-it-too-much/304074/57 "2019-06-19T17:56:53Z")
Im pre sure he uses the WA
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### Author:  [@Durfee](https://forums.yoyoexpert.com/u/Durfee)
#### Post date: [June 20, 2019, 12:41am UTC](https://forums.yoyoexpert.com/t/i-wonder-if-the-shutter-has-become-a-victim-of-its-own-success-sort-of-like-when-a-good-song-is-ruined-because-they-play-it-too-much/304074/58 "2019-06-20T00:41:55Z")
Nah they’ve made minor changes to the Shutter since release, one of those was reducing the weight. The most recent weigh around 64.5 (@codinghorror weighed one in another thread) but the shop has them listed as 67 so they’ve definitely changed.
I just want to know how if there’s a way to visually distinguish each version.
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### Author:  [@stevejspins](https://forums.yoyoexpert.com/u/stevejspins)
#### Post date: [June 20, 2019, 2:21am UTC](https://forums.yoyoexpert.com/t/i-wonder-if-the-shutter-has-become-a-victim-of-its-own-success-sort-of-like-when-a-good-song-is-ruined-because-they-play-it-too-much/304074/59 "2019-06-20T02:21:55Z")
I had a shutter in my pocket when I read this. This one’s beat up, might get another someday, there’s plenty.
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### Author:  [@nonja121](https://forums.yoyoexpert.com/u/nonja121)
#### Post date: [June 20, 2019, 3:34am UTC](https://forums.yoyoexpert.com/t/i-wonder-if-the-shutter-has-become-a-victim-of-its-own-success-sort-of-like-when-a-good-song-is-ruined-because-they-play-it-too-much/304074/60 "2019-06-20T03:34:25Z")
Huh. That’s definitely bizarre. A drop from 67 to 64 isn’t a minor change IMO. But you’re right, at least per my beloved crappy little kitchen scale. My OG Shutter (blue/white fade) weighs in at 64g. Even more bizarre is that my WA Shutter weighs in at ~66g.
This is with axle and bearing in (no string); I know some places weigh differently. Also the scale measures in half grams, so I doubt these are 64 and 66 even. But still, I found this surprising considering the specs listed here on YYE.
Too bad YYF doesn’t list official specs on their site.
 
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