# Crossover between the fashion industry and the yo-yo industry?
**URL:** https://forums.yoyoexpert.com/t/crossover-between-the-fashion-industry-and-the-yo-yo-industry/300293
**Category:** General Yo-Yo
**Created:** [March 19, 2019, 12:01am UTC](https://forums.yoyoexpert.com/t/crossover-between-the-fashion-industry-and-the-yo-yo-industry/300293 "2019-03-19T00:01:02Z")
**Posts on this page:** 15
**Page:** 1
### Author:  [@codinghorror](https://forums.yoyoexpert.com/u/codinghorror)
#### Post date: [March 19, 2019, 12:01am UTC](https://forums.yoyoexpert.com/t/crossover-between-the-fashion-industry-and-the-yo-yo-industry/300293/1 "2019-03-19T00:01:02Z")
> **[Battle of Supremes: How ‘legal fakes’ are challenging a $1B brand | CNN](https://edition.cnn.com/style/article/supreme-italia-legal-fake/index.html)**
>
> Streetwear cult label Supreme New York, one of the most sought-after brands in fashion, is facing a bizarre challenge from overseas imitators.
> It was in Japan that Supreme perfected a sales tactic known as the “drop” – releasing a limited quantity of new clothes on a weekly basis, rather than an entire new collection every season. The strategy, now widely replicated by traditional fashion brands, prompted long lines at Supreme’s stores and fueled online resale marketplaces where prices skyrocketed.
:thinking: if this sounds familiar to yo-yo’ers … maybe it should?
Honestly now that all yo-yos are amazing and a platonic ideal of yo-yo design has been basically reached… the yo-yo industry kinda resembles the fashion industry at this point.
And I’d say that’s not necessarily a bad thing?
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### Author:  [@skklexie](https://forums.yoyoexpert.com/u/skklexie)
#### Post date: [March 19, 2019, 12:05am UTC](https://forums.yoyoexpert.com/t/crossover-between-the-fashion-industry-and-the-yo-yo-industry/300293/2 "2019-03-19T00:05:03Z")
like the BAPE yoyo? i’m on the hunt for one of those. i’d say another nice collab would be by Fragment & FRESHTHINGS
> **[freshthings](https://shop.yoyoexpert.com/collections/freshthings)**
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### Author:  [@Damb](https://forums.yoyoexpert.com/u/Damb)
#### Post date: [March 19, 2019, 12:46am UTC](https://forums.yoyoexpert.com/t/crossover-between-the-fashion-industry-and-the-yo-yo-industry/300293/3 "2019-03-19T00:46:49Z")
Lol I was on supreme forums back in 2010…man I never thought I’d see this here…
Supreme has globalized “exclusivity” - now everyone is mimicking this strategy, The market of rarified goods has emerged, and what comes with that? A resale market.
It’s funny how a skate brand has become a pillar in the fashion world within the past 5 years, LMAO and to think James Jebbia literally ripped off Barbra Kruger’s collages to make the supreme logo. (brings us back to the whole vayder/walker debacle on this thread, no? 😆)
But seriously, the “drop” strategy has been implemented into so many retail facets these days, it’s the standard now, I think!
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### Author:  [@codinghorror](https://forums.yoyoexpert.com/u/codinghorror)
#### Post date: [March 19, 2019, 1:16am UTC](https://forums.yoyoexpert.com/t/crossover-between-the-fashion-industry-and-the-yo-yo-industry/300293/4 "2019-03-19T01:16:32Z")
I’ve been thinking for a good long while now the modern yo-yo industry has to resemble the fashion industry. There’s nowhere else to go.
And unlike clothes, these metal yo-yos basically last _forever_.
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### Author:  [@Damb](https://forums.yoyoexpert.com/u/Damb)
#### Post date: [March 19, 2019, 1:33am UTC](https://forums.yoyoexpert.com/t/crossover-between-the-fashion-industry-and-the-yo-yo-industry/300293/5 "2019-03-19T01:33:05Z")
Alain Weisman wrote about the overflow of excess yoyos destined to outlive all human life, you can find it in his non fiction book “the world without us”
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### Author:  [@yyfben2.deactivated](https://forums.yoyoexpert.com/u/yyfben2.deactivated)
#### Post date: [March 19, 2019, 5:46am UTC](https://forums.yoyoexpert.com/t/crossover-between-the-fashion-industry-and-the-yo-yo-industry/300293/6 "2019-03-19T05:46:06Z")
Supreme and the alpha brands in yoyos are not consumed items. The emotional ‘cop’ is worth more to the customer than the use of the item. I like yoyos. We moved out of the alpha spot to a broader position because I don’t like the sustainability attempting to hold the ‘cool’ spot. Catch me at uniqlo or making yoyos kids throw into the pavement.
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### Author:  [@TeeJay](https://forums.yoyoexpert.com/u/TeeJay)
#### Post date: [March 19, 2019, 6:33am UTC](https://forums.yoyoexpert.com/t/crossover-between-the-fashion-industry-and-the-yo-yo-industry/300293/7 "2019-03-19T06:33:17Z")
I don’t think supreme was the first brand to utilize artificial scarcity to keep their products “exclusive”
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### Author:  [@stevejspins](https://forums.yoyoexpert.com/u/stevejspins)
#### Post date: [March 19, 2019, 11:33am UTC](https://forums.yoyoexpert.com/t/crossover-between-the-fashion-industry-and-the-yo-yo-industry/300293/8 "2019-03-19T11:33:41Z")
Absolutely not!
The list is endless. What about Disney releases of their classic movies? Beanie babies? You could find many many examples if you think about it. The commonality may be in collectibles and fashion to a greater degree.
The computer component industry would not be well served by this tactic.
Limiting supply is an interesting concept for marketing.
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### Author:  [@Damb](https://forums.yoyoexpert.com/u/Damb)
#### Post date: [March 19, 2019, 2:17pm UTC](https://forums.yoyoexpert.com/t/crossover-between-the-fashion-industry-and-the-yo-yo-industry/300293/9 "2019-03-19T14:17:15Z")
But when did clothing become a collector’s item? I know sneakers have always been limited (especially Jordans) - I just don’t think anyone in the clothing industry did it before supreme
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### Author:  [@Z\_Car](https://forums.yoyoexpert.com/u/Z_Car)
#### Post date: [March 19, 2019, 2:35pm UTC](https://forums.yoyoexpert.com/t/crossover-between-the-fashion-industry-and-the-yo-yo-industry/300293/10 "2019-03-19T14:35:22Z")
When I read this thread title I imagined clothing with pockets designed specifically for holding yoyos. I’m a little disappointed. 😆
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### Author:  [@Nightsedge2](https://forums.yoyoexpert.com/u/Nightsedge2)
#### Post date: [March 19, 2019, 2:41pm UTC](https://forums.yoyoexpert.com/t/crossover-between-the-fashion-industry-and-the-yo-yo-industry/300293/11 "2019-03-19T14:41:48Z")
Someone should do that though
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### Author:  [@Damb](https://forums.yoyoexpert.com/u/Damb)
#### Post date: [March 19, 2019, 2:43pm UTC](https://forums.yoyoexpert.com/t/crossover-between-the-fashion-industry-and-the-yo-yo-industry/300293/12 "2019-03-19T14:43:03Z")
Carpenter pants are pretty good for yoyo carrying!
I have a pair for work - there’s a pocket beside your knee facing the outside that holds throws pretty well
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### Author:  [@AaronW](https://forums.yoyoexpert.com/u/AaronW)
#### Post date: [March 19, 2019, 3:41pm UTC](https://forums.yoyoexpert.com/t/crossover-between-the-fashion-industry-and-the-yo-yo-industry/300293/13 "2019-03-19T15:41:21Z")
Anti-Yo may have been the first (and best) to copy this type of marketing. Limited edition yoyos, in really great colors, with custom denim pouches included, quick drops, great marketing, even naming two of their most popular yoyos after hyped clothing brands, A Bathing Ape (Bapezilla 1&2) and VisVim (Viszilla). And no wonder they did it so well, Kiya went on to own and operate one of these best denim shops in the world, SelfEdge.
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### Author:  [@codinghorror](https://forums.yoyoexpert.com/u/codinghorror)
#### Post date: [March 20, 2019, 12:06am UTC](https://forums.yoyoexpert.com/t/crossover-between-the-fashion-industry-and-the-yo-yo-industry/300293/14 "2019-03-20T00:06:06Z")
> [@Z\_Car](#):
>
> clothing with pockets designed specifically for holding yoyos
We have [a topic for that!](https://forums.yoyoexpert.com/t/how-do-you-carry-your-yo-yo-on-your-person/296350)
> [@AaronW](#):
>
> no wonder they did it so well, Kiya went on to own and operate one of these best denim shops in the world, SelfEdge.
:thinking: this is an incredible crossover, and that’s exactly what I mean!
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### Author:  [@Jhonaker](https://forums.yoyoexpert.com/u/Jhonaker)
#### Post date: [March 20, 2019, 12:09am UTC](https://forums.yoyoexpert.com/t/crossover-between-the-fashion-industry-and-the-yo-yo-industry/300293/15 "2019-03-20T00:09:04Z")
Dude have you seen the show Slobby’s World. He is out in Tempe AZ. Sells nothing but 80s and 90s vintage or fakes for rediculous money. I love my 80s gear but would never drop that kind of money.